Revo, Longevity, HITT resources: Hot phases

Dear Insider,

The Revo insolvency proceedings are currently in Phase 2, which, with the 'newly opened' insolvency hotels, also provides somewhat more transparency. At the same time, creditors are beginning to lodge their claims. Potential buyers move in the background. It is still unclear whether some are readying to acquire Revo Hospitality or whether the whole thing will end in a break-up. The two leading hotel insolvency lawyers spoke to the media, and we also spoke to other insiders.

What's the evidence? The topic of longevity is just as controversial, but it's a hype created by marketing. In TV adverts, toothpaste is already promising a longer life… My equally sceptical colleague Bärbel Schwertfeger interviewed an even more sceptical scientist from the Max Planck Institute for Biology of Ageing in Cologne, Germany. He points out that the striking results seen in mice that have received the 'longevity vaccine' but warns that the same results in people keen to live longer might still be a little way off yet. Let the facts speak for themselves! My grandmother already knew some of that too. A must-read for wellness hotels.

New brands and people are shaping the Italian hospitality industry. Are you already familiar with Raro Resorts plans, the new operator LVRH, Le Graal as a luxury hotel partner, or UNA as a proponent of management contracts? Massimiliano Sarti knows all about them.

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Crises and AI, hot topics and the HITT

3.4.2026

Dear Insider,

Airlines are changing their routes; these changes are affecting destination markets; in the Middle East, hotel occupancy rates are falling sharply, in Greece, bookings are reportedly stalling; and the governments of Dubai, Cyprus and Egypt are beginning to provide financial support to hotels and tourism companies. The chaos and tension surrounding the Iran conflict continue.

This makes the brief item in today's News Mix all the more baffling, to put it politely: The city of Cluj-Napoca in Romania is preparing the first stage of planning permission for a Trump Tower comprising 250 apartments and a 150-room luxury hotel.

Despite the crisis, business carries on as usual, as Susanne Stauss and I gathered from our many conversations in Berlin. International chains continue to adapt their strategies, sometimes in a rather dull way, sometimes in a lively one. We listened to Hyatt, Minor, Leonardo, the Vienna Tourist Board, Accor, Marriott and UBM. Everyone wants to fill every niche. The craze for brands continues, as does the appeal of franchising.

The chains are now desperate for independent hotels and want to make their soft brands even more flexible. Villa Viva might well have fitted into this category – hotels as "social guesthouses", a perfect, alternative product for investors and operators keen on niche markets, such as Stephan Gerhard. But franchise is not his cup of tea.