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Romantik Hotels as chalet or B&B

The consortium focuses on more sub-brands, new guests and systems

4.3.2020

Frankfurt/M. The consortium Romantik Hotels and Restaurants is repositioning itself with an umbrella brand strategy. So far, the newly created luxury label "Pearls by Romantik” includes seven 5-star hotels. There are also the "Romantik Chalets", "Romantik Lodges", high-quality "B&Bs" and "Townhouses". "This broadening of concept is a reaction to the hotel market," Thomas Edelkamp explained, Chairman of the Board of Romantik Hotels & Restaurants AG, speaking on Monday in Frankfurt this week.

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14.12.2017

Frankfurt/M. At the beginning of December, Romantik Hotels & Restaurants launched the first Europe-wide restaurant consortium. At the beginning of November 2016, the association of private hotels concluded a strategic alliance with the French Châteaux & Hôtels Collection of star chef Alain Ducasse. With this, Thomas Edelkamp set a strategy in motion which he learned from the chain hotels: Expansion! At the turn of the year, it will make two years that Edelkamp, an experienced distribution, development and franchise expert from AccorHotels Germany, has stood at the helm of Romantik Hotels – a brand with a unique profile in Europe. Now, he wants to multiply the appeal of these historic hotels with charm and star chefs – and is confronting his conservative member hotels with change.