Rosewood and franchise push Arabella Hospitality

The patina has faded, a new era is dawning. After almost two years of renovation works, the historic Schloss Fuschl in Salzburger Land is now known as Rosewood Schloss Fuschl. With the ultra-luxury operator, the hotel jewel is now catching up with the international resort industry. At the same time, it is opening to the locals.

Rosewood Munich has officially opened. This marks the first time that the Chinese New World Hospitality brand has entered Germany, right in its most lively lifestyle city, where laptop and Lederhosen (leather trousers) come together to create fantastic rates. The future of the first ultra-luxury hotel in town began with an understatement party. Plus: an interview with Nico Nussmeier, co-CEO of Schörghuber Holding, which owns the property, about the hotel risk.

The new ultra-luxury Rosewood Hotel Munich will not open until  mid-October, with 1,000 euros as an entry rate. Marriott's Extended Stay brand Residence Inn, however, also fills the till with 150 euros per night. Arabella Hospitality SE advances to white label operator, with  luxury classics and fresh franchise brands. With Rosewood and Marriott  at its side, expansion in DACH and Spain is underway. CEO Karl-Heinz  Pawliziki on the new strategy.