Switch off and switch over

Dear Insider,

Today we head into our summer break, presumably with the same question many are asking: Will I be able to switch off at all? Shouldn't I be doing better in these times... ???

Wesley Paul, the keynote speaker at HOT/Hotels Tomorrow, advises managers to abandon outdated planning models and pursue agile strategies in order to keep pace with such rapid change. Six weeks ago in Paris, he explained this new world, its uncertainties and the consequences for the industry. We are sharing his keynote with our subscribers today, in a slightly edited video version. It's not a summer fairytale, but it is an illuminating moment in the information overflow.

Journalists don't dream, they follow reality. And Google wants to change that - with its AI, Gemini. The idea is that the guest is no longer supposed to find his destination by doing the internet surfing himself. Rather, he is expected to swallow the results presented to him by an invisible algorithm. Of course, the AI suggestions also contain Google Ads. The giant is about to completely change search and bookings! The victims are travellers and smaller hotels. Sarah Douag also finds this devastating.

Everything is in flux, and above all the stock market. But Richard Clarke from the research house Bernstein in London sheds light on more than share values and price manoeuvres. For decades, many companies, including those in the hotel industry, have passed the beauty contest on the stock market based on their growth rates. Now the stock market wants to know how robust, scalable and competitive your business model is in the industry environment! Beatrix Boutonnet reports.

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Big drama, great leaps, great successes

25.7.2025

Dear Insider,

At midnight on 1 August, the Spanish government will implement a crack down: Any short-term tourist landlord who is not officially registered by this time will be removed from the central database. So far, only 13% have registered. This means a whole 87% have just one week left. This corresponds to 1.1 million beds - which would then simply disappear. In the middle of the season. This has all the trappings of a great drama - and all of it to the advantage of the hotel industry. Set the clock! Sarah Douag brings us the details.

Almost all of Europe will be going on summer holidays in the coming weeks; certain destinations and cities will be overcrowded again. How high is the burden on local residents in popular cities with a lot of tourism? Austria's eight provincial capitals are looking for and finding solutions, e.g. "Grätzel Tourism". This is "life-seeing" instead of "sightseeing". Fred Fettner has collected figures, examples and opinions on how to reinvent the "experience value" for locals.

Radisson didn't have to invent anything new, but jumped in at the deep end: The chain was determined to show its investors two sustainable hotels with verified net-zero status - not according to its own standards, but also according to the methodology of third parties. The two buildings in Manchester and Oslo already serve as learning platforms. Head of Sustainability Inge Huijbrechts on her experiences: "I would never claim that we are perfect. But we are transparent. We share what worked and what didn't, and we keep asking ourselves: Can we go any further?"