Targeting Italy: What investors and operators plan

Milan. There is only one certainty in the Italian world of uncertainty: the presence of chain hotels in Italy is still weak, but it's growing steadily. From 2013 to 2018, the number of branded properties in the country increased by 13.8%, going from 1,308 hotels, representing 3.9% of the overall national stock, to 1,488. At the same time, branded rooms rose by 14.1%: from 143,968 to 164,196. Horwath HTL presented its report "Hotels & Chains in Italy 2018" at an event organized in Milan by the Masters in Economy of Tourism at Bocconi University. Growth will be mainly guaranteed by lease and franchising agreements.