The Next Gen CEO, motivated Democrats and yet another OTA

13.11.2026

Dear Insider,

"We don't do anything crazy," says Florian Schörghuber. That’s reassuring, and it doesn’t sound at all stiff and conservative. Quite the opposite. A few weeks ago, the CEO at the helm of the Schörghuber Group in Munich was sitting across from me: Aged 32, a member of Generation Y, and responsible for a company with annual earnings of some €1.8 billion. The Next Gen is here, facing the same challenges as the wise (old) CEOs. He is eloquent, natural and direct. He draws his strength from his family, former mentors and a risk-balanced portfolio comprising construction, property, beer, salmon and 19 Arabella Hotels. Florian loves “Kick and Rush” – just kicking the ball forward… He invests in property, AI, education and the socially disadvantaged. That is why, together with Karl-Heinz Pawlizki, CEO of Arabella Hospitality, we talked less about figures and more about values and soundly structured strategies for the future.

Against this backdrop, it's a bit difficult to make the transition to Trump. We have to mention him too, but only briefly. Macy Marvel provides a detailed account of the impact of his policies on tourism, illustrated by a wealth of facts and figures (airfares, destinations, tourist arrivals, share prices and more). The Democrats, who have pulled themselves together as a ‘family’ again in the wake of the mid-term elections, already have several irons in the fire – even if the next two years are set to be a rough ride.

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