STRATEGIES / The good is reactivated - Managing Director Elke Schade on the first year of Neue Dorint GmbH
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The good is reactivated

Managing Director Elke Schade on the first year of Neue Dorint GmbH

Cologne. Neue Dorint GmbH narrowly missed its 2007 sales target. In the background, the hotel group with 40 hotels managed to revive the brand after the spin off of Accor, and restructured its marketing and sales departments. Dorint Hotels and Resorts can be booked again via all common channels. Managing Director Elke Schade, who has been in office for eight months, had to contend with a lot of contrary visions concerning company strategy and concept during the first few months. "Now we're getting going properly," she says about 2008 with a careful but optimistic undertone. Parallel to this interview with hospitalityInside.com, an important staff issue was announced in the background: Dr. Herbert Ebertz, founder of Dorint, long-term majority shareholder and co-partner of Neue Dorint GmbH for one year, will retire from active business completely.

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Verwandte Artikel

Separation from Accor,Recollection of the Dorint brand

19.1.2007

The brands separate again...

Cologne/Munich. Insolvency proceedings threatening Dorint plc have now been avoided. By way of a so called "spin-off" solution, the German chain has secured itself a new perspective: 41 hotels cooperating with the French Accor Group will now make up a newly founded Dorint Ltd. which will be completely taken over by Ebertz & Partners, Cologne on Monday. 52 hotels remain for the moment with the old hotel company, Dorint plc., is soon to rename itself and instate Accor as majority shareholder. The decision entails the termination of the management contracts with Accor for 41 hotels.

The co-branding introduced in 2003 has also been consigned to the past: Dorint once again becomes Dorint. Accor brands too: Sofitel, Novotel and Mercure are once again to stand alone. Exceptions are made up by the three InterContinental Hotels and a Radisson SAS managed hotel similarly belonging to the Dorint co-operation.

As of April 2007, the newly formed limited company is to receive a new managing director duo: Eric Lassiaille, formerly General Manager of Dorint Resorts, and Elke Schade, present Executive Chairwoman of Ringhotels in Munich. With the before standing changes, Dorint, Germany`s biggest hotel company, is to be reduced to less than half its former size. Insiders now hope the with the newly formed group, which incidentally will still employ a staff 3,000 strong, will once again place Dorint on the path to becoming a profit-making undertaking. First profits are expected for 2009.

The spin off solution was made possible in recent weeks after all funds and owners/leaseholders of Dorint Hotels agreed to further massive reductions in their leases. Once again Accor steps into the breach, this time with an equity contribution of 52 million Euros to be held as capital reserve by the new company. The new Dorint Ltd. will then operate 41 hotels from the former Dorint Accor co-operation.

Dr Herbert Ebertz to leave management

7.12.2007

Cologne. Important changes are taking form in the company management of funds initiator Ebertz & Partner, Cologne: Partners Dr Herbert Ebertz and Dr Karl Bartel will withdraw from active management of the Group by 31 December 2007. Following their departure, third company partner, Dirk Iserlohe, will go on to restructure the company.

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