The haystack found the needle
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Magazin • 3.4.2026 • 45053
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The haystack found the needle

Social guesthouses Villa Viva Hotels: expansion and new operator

Villa Viva Holzmarkt Berlin_exterior waterfront_16-9_1920_c Pätzold Architekten
In a nod to Magritte’s famous work, the façade of Villa Viva Berlin bears the slogan “Ceci n’est pas un hotel”. / © Pätzold Architekten
3.4.2026

Villa Viva Hotels is a niche brand. It was founded by the non-profit organisation Viva con Agua, and now, the Solutions Group by Stephan Gerhard and a diverse shareholder gang are driving the expansion in Hamburg and Berlin.

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Autor

Nicola Kübler

Nicola Kübler

has an M.A., is an editor and has been writing professionally for over 15 years. At HospitalityInside, she has been part of the core editorial team since April 2023. In her spare time, she enjoys riding, travelling, hiking and reading or relaxing with yoga.

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