
The hunt for the Adlon trophy property, with or without Kempinski
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An industry under pressure
Dear Insider,
This scorching summer has the potential to cause a major upheaval in the hotel industry. We are therefore kicking off today’s edition with a rather unusual call into the woods: "RevPAR is falling!" Dirk Iserlohe could only shake his head when he heard that hotels on the Baltic Sea were cutting their prices. Rates and RevPAR shouldn’t be going down – they should be going up!! By €20 to €30! The Executive Board of Honestis AG (Dorint Hotels) is speaking plainly, because it is intolerable that the price war is hindering quality and value creation.
The industry is facing massive change. The German hotel market is under pressure – partly due to the Revo Hospitality insolvency and the lack of transparency surrounding it. Owners are learning the name of their new operator from the press, whilst interested bidders are complaining about a chaotic data room and “communication bans” between the owners and the bidders. A confidential document shows us how insolvency lawyers can put pressure on landlords.
In general, we are seeing how individual operators in various countries are transforming themselves into European platforms (just as Ruslan Husry had planned). Operators bear the full operational and financial risk, whilst franchisors receive remuneration. The balance isn’t quite right anymore. Business models must be resilient.
