The online fight goes on

Zell am See. Three countries, 667 hoteliers, one finding: The digital waves have embraced the hotel operations quicker than the management. And the gap between knowledge and action is enormous. This can be interpreted from the comprehensive study by Roland Berger whose basis is provided by a total of 667 hotels in Germany, Austria and Switzerland. It was presented during the annual convention of the Austrian Hotelier Association in Zell am See this week. In addition to this, the industry representatives also discussed an OTA charge with the Austrian cartel authorities.