The private brand cosmos
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The private brand cosmos

Solutions Holding: A family office with passion and creativity

Tante Alma Mülheim Restaurant
In Aunt Alma's (Tante Alma's) living room there is a colourful mix of furniture that also appeals to students. / © Tante Alma

The brand penetration of the large brands is increasing in Germany, but not as quickly as the brand companies would like. Smaller businesses are swimming against the current as they continue to develop new brands and companies. Stephan Gerhard, Founder of the Treugast consultancy and Co-Founder of 25hours, currently holds shares in 36 SMEs via his family office. Why?

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Autoren

Susanne Stauss

Susanne Stauss

has a degree in business administration and is a qualified hotel manager, making her the ideal hotel journalist with over 30 years of knowledge about the German hotel industry. She has been writing for hospitalityInside.com since it was founded in March 2005, today in the role of a Senior Writer. Among other things, she was the editor-in-chief of the trade magazine First Class, Restaurant International and the newsletter Cost & Logis. Today she writes for the trade magazine Top hotel and writes for staff magazines and customer magazines.

Maria Pütz-Willems

Maria Pütz-Willems

is a passionate writer who travelled to over 40 countries and got to know the media world from many perspectives. She has been reporting on the international hotel industry for over 30 years and founded hospitalityInside.com in 2005. She finds her balance with fresh air, sports, cooking and sociable friends.

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