The saga has come to an end
Decision: Choice Hotels gives up on Wyndham's hostile take-over
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Sarah Douag
worked for a travel agency before she started writing for French media. From Cannes and Paris, she moved to lively Amsterdam, where she analyzes international hospitality trends and their backgrounds with razor-sharp precision.
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Choice tactic to replace board members at Wyndham's
In the run-up to the announced hostile takeover, Choice has taken an unconventional approach, becoming a Wyndham shareholder through open-market share acquisitions, and is now about to nominate directors to Wyndham's board. In a second stag, Independently of this, Choice Hotels EMEA signed a strategic partnership with Spanish Sercotel.
Takeover: Pat Pacious pushes ahead with his plans
Choice CEO Pat Pacious is putting his announcement into practice: He is now moving his pawns into Wyndham's board in the hope of securing a take-over.
No side is backing off!
Just before the holiday break, Choice Hotels International issued a strong counter to the Wyndham Hotels & Resorts Board of Directors' recommendation to reject Choice's offer to acquire them. The hospitality industry is now witnessing a high-stakes drama between these two giants, each vying for supremacy in a competitive landscape. The U.S. Federal Trade Commission (FTC) is now involved.
Ping-pong of the giants
Choice Hotels is pressing ahead with the takeover of Wyndham, but strategic considerations are being scrutinised. While synergies, financial strength and benefits for franchisees are cited as advantages, organic growth, market dominance and performance differences remain a major challenge. An update four weeks after Choice's public offer.