The squaring of the rings

Munich. The Ringhotels consortium, with 130 midscale hotels one of German'y leading consortia, has posted a further increase in revenues in the conference and group segment in 2011.

Frankfurt/Munich. In regard to the pitch by six Social Media agencies, Susanne Weiss, Chairwoman of Ringhotels, can only shake her head months later. Their strategy outlines for their mid-class hoteliers were as confused as the entire market. But above all, they began at too high a level for 3- and 4-star hoteliers. Now an "Internet Driver's Licence" has been produced for a start and their Social Media-experienced leader provides an understanding on the subject in small doses. However, Romantik Hotels & Restaurants easily guides all web and Social Media activities centrally - with increasing success in all channels. They also systematically approach the subject. Nevertheless: Both consortia – the largest in the German-speaking realm – cannot yet afford to entirely renounce paper.