The unexpected, the new path to success

The unexpected, the new path to success

Maria Pütz-Willems

Dear Insider,


Only expect the unexpected. And then react to it: Ignore weak markets immediately and go full throttle to new promising regions. And move your employees with you. This is the somewhat simplified business model of Group CEO Dillip Rajakarier of the Thai Minor Group. This sounds like chaos, but it has something positive about it, because the Asian company acts agilely and quickly, bypassing trouble spots, expanding and reaping profits. In our interview this week, we both talked about such things, not much about figures, but of course also about the new Minor umbrella brand.                


You have to know exactly what you want: Luxury or Lifestyle? No, it's not the same, because figures show that the casual and informal leave the classic and elegant far behind. Macy Marvel has drawn conclusions from the expansion of the top chains.           

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