News & Stories
Google and its AI assistant Gemini will become a mirror of the digital, not of the hysical world anymore. The giant machines replace browsing by suggestion and decision-making by algorithmic curation. And Google Ads are part of the AI answers. The victims are the travellers and smaller hotels. For them, the shift is devastating.
There is no doubt that hoteliers are interested in AI. The industry sees AI as a lever for performance, personalisation and operational control. This is shown by a Europe-wide survey of hoteliers.
France has given Booking.com until the end of this year to bring its contracts into line with current legislation. If the OTA fails to comply, it faces fines in the tens of millions - per day.
Artificial intelligence (AI) is also revolutionising the travel market. It will even push OTAs and search engines like Google to the side: AI can advise, book and solve complex tasks, just like a personal assistant. Hotels therefore need significantly more reach in their own direct sales.
The British organisation Independent Publishers Alliance is launching an EU antitrust lawsuit against Google's parent company Alphabet over the provision of AI overviews in Google Search.
Chatbots are out. Telephone AI voicebots are now fundamentally changing guest communication in hotels: They are already taking bookings and answering questions, working around the clock. Call quality and the precision of the information provided increase every month. User acceptance is also growing rapidly.
The "Hotel as a Service" was launched yesterday: Individual and franchise hotels select the service packages relevant to them from 9 modules on a new tech platform, which in turn draw on more than 100 licensed software solutions and tools. This means that even the less experienced hotelier can manage the entire operation, including in-house administration. "9dots", developed by Martin Kemmer, Place Value, could be a game changer.
The State Development and Reform Commission of China has announced that it will set up a publicly subsidised venture capital fund for robotics, AI and cutting-edge innovations. The focus is on humanoid robots.
Therapy meets AI: The 4-star superior Hotel Centralni Lazne in the Czech spa town of Marienbad has recently started using an AI-controlled massage robot.
Two years have already passed since the introduction of Lex Booking in Switzerland. A review revealed that little has changed since: the pressure from OTAs on accommodation providers remains.