News & Stories

Cybercrime causes financial damage amounting to 8.46 trillion euros worldwide, and the trend is rising. Companies are increasingly becoming victims of hacker attacks, as is currently the case with Motel One, for example. 

Hotels used to watch RevPAR first. Today the spotlight shifts: after Revenue per square meter (RevPSM), comes Revenue per Available Guest (RevPAG), a metric that values the entire wallet of the traveller across the stay, beyond the room. 

OpenAI moves from chat to platform. With new partnerships in travel, the company behind ChatGPT is opening a new distribution channel to plan and book trips.

Austria is already investing heavily in the digital future. But there could be even more and progress could be faster. The hotel industry is therefore hoping for support from politicians, e.g. through tax incentives and less bureaucracy.

AI is spreading rapidly, but there is still a lack of trust in it. Companies and employees lack expertise, which means they also lack strategies. A sobering global study on AI and automation in the hotel industry.

Authorities in Ibiza are claiming an unbelievable victory in a battle. More than 14,500 unlicensed tourist beds have disappeared from the island's market after a sweeping campaign that combined political muscle, millions in funding, and the use of artificial intelligence.

A number of website operators and publishers have long warned that AI summaries on Google mean fewer clicks and less advertising revenue for them. Now a major US media company is taking legal action.

The new EU Code of Conduct for Online Reviews in Tourism is a step in the right direction, comments ÖHV. However, there are still gaps that need to be closed.

Consumers want sustainable products, but other factors are more important to them when making a purchase. New EU regulations are intended to protect consumers and reduce environmental impact. Take smartphones, for example. 

ChatGPT, Google Gemini and Perplexity are changing the way travellers discover hotels on the Internet: AI assistants no longer provide hit lists, but specific recommendations with reasons. Classic visibility via classic SEO is being overtaken by GEO, generative answers.