
News & Stories
Paris/London. Accor CEO Sébastien Bazin announced the group's digital strategy during its big "Digital Day" in London yesterday. Starting in 2015, eight programmes shall strengthen Accor's leading position in this segment.
Cologne/Berlin. Booking.com is strong in the leisure segment, but is vigorously attacking in the business segment within the German-speaking market at the moment. Competitor HRS, strong in the business segment, is now taking over a leisure portal. Perceptible from this: The pressure on the competitors to scavenge market shares is tremendous. HotelTonight varied its strategy a few days later. They also want more – from the pie of the competitors.
Wiesbaden. Cursed by some as a further restriction of services, others value the expedited and anonymous access and departure to and from their room: Online and Mobile Check-in and Out are on the advance and can no longer be stopped. B&B Hotels, Marriott and Scandic Hotels had initially tested internally and can now report on their first experiences on a broader basis. Marriott is already undertaking the next trials in the USA that will strengthen the personalised service. Moreover, the guests should soon be able to chat directly with the staff members.
London. The Germans and the Spaniards prefer to play it safe and book last minute as early as possible. Entirely in contrast to the French or Britons.
Berlin. Up to now, there are 4,000 Apps for the travel industry and new ones are arriving almost daily. This is also reflected in the "Sprungbrett Wettbewerb" by the German Verband Internet Reisevertrieb, for which there have been more applications by start-ups than ever before. Many Apps or Internet platforms are targeting the hotel industry.
Columbia. US software specialist Oracle swallows Micros Systems and, with this acquisition of innovative technology solutions for the hospitality and retail industries, gains an entry into new markets.
San Francisco. In the future, the traveller can check-in, open their room door and pay online through the new App by the HotelTonight last-minute supplier. The first trials are being run in the USA.
Luxembourg. The battle for the popular ".hotel" Top-Level-Domain has been decided. The Internet address has been awarded to the industry. The decision that became public two days ago was preceded by a long-standing application procedure.
Paris. Last November, the French Review Commission for Trade Practices urged politicians to think about a way to tax online operators commissions. Now, their concern was heard by the government: the Minister of Economy, Arnaud Montebourg is pursuing booking.com. In a French TV show, Accor CEO Sébastien Bazin found clear words about OTAs.
Amsterdam. Booking.com launched an own website for its range of holiday houses and apartments.