News & Stories

The European Union (EU) has agreed on rules for handling artificial intelligence with the AI Act. It is a global first. However, the law has not met with universal approval.

Where will the development of hotel reservations go? Will hotels still be able to strengthen their direct distributions, or will they increasingly succumb to the competition with OTAs? Which role does AI play? Carolin Brauer, CEO Quality Reservations, analyses the market in this interview.

The digital transformation of the hospitality industry continues at a fast pace. Many experts call it a "technological revolution". Professor Dr Alexander Lennart Schmidt of Technological Innovation at Hotelschool The Hague has witnessed a significant shift towards automation and the use of robotics within the hospitality sector over the past decade. Together with students, they started their own research. 

In the European hotel industry, the integration of artificial intelligence is not uniform. Chain hotels and high-end hotels are further ahead on this topic than smaller businesses. A recent survey answers open questions.

At a first international summit on the safety of artificial intelligence, around 30 countries sought ways to improve cooperation. The aim is to strike a balance between innovation and regulation.

A study attests that the German private hotel industry needs to take action in online marketing. Austrian hotels performed better.

There is no pattern in the selection of companies for a cyberattack, the criminal police consoled Alexander Fitz, the CEO of H-Hotels. But the damage was immense: not for the customers, but for the hotel group. Fitz reports on his nightmare. And Motel One explains the state of affairs after the cyber-attack on the budget design group at the end of September.

October 2023 is the European Cyber Security Month. For cybercriminals, the hospitality sector is one of their favourite playgrounds. Around the world, small hotels like big groups are increasingly falling victim to their sophisticated tactics. Recent revelations expose a stealing campaign targeting hotel systems, booking platforms, and travel agencies. AI tools and innovations like ChatGPT increase the risks even more. 

A comprehensive survey in Austria, France, Germany, Greece and Switzerland has revealed the current state and potential of artificial intelligence (AI) adoption in the hotel industry.

China remains the frontrunner in the production of industrial robots, but Europe is topping America. The global market has continued to grow significantly in 2023.