Topic Digitalization

News & Stories

Digi News
28.7.2022

Augsburg. Innovative, funny and scary things from the digital world.Today: First Spanish hotel in the Metaverse / Romantik print magazine with AR / Mews: More personalisation in real time. / Booking business trips via Teams and Outlook / Digital pop-up beer garden.

Booking.com: shareholders block bonus payments
28.7.2022

Amsterdam. For the first time, Booking.com shareholders voted against the payment of large bonuses, including for CEO Glenn Fogel. After two years of pandemic and on the eve of a probable recession, they want bonuses to be linked to performance. A slap in the face for the executive team!

Hotels annoy guests during payment process
21.7.2022

Madrid. Outdated payment concepts in the hotel industry are meeting with less and less understanding among hotel guests. They are tired of queuing at reception to pay, only to end up being asked for payment methods that are not their favourites.

Performance worldwide: All up - in the short term
30.6.2022

Madrid. Good performance news from around the world: in April and May 2022, global hotel occupancy exceeded pre-pandemic year levels for the first time since the pandemic began. ADR also increased by 11% compared to 2019, and further increases can be expected into August - with short-term bookings of less than a week.

Customers increasingly refuse consent - New marketing opportunity?
End of the road for tracking cookies
23.6.2022

Vienna. Is digital marketing on the verge of abrupt change? Are cookies - finally - reaching the end of the road? Uncertainty is growing in Austria's hotel industry and tourism associations, as a discussion at the Austrian Tourism Days revealed. More and more customers/travellers are refusing to consent to cookies that can track their internet browsing. What will the impact of this be?

Digi News
16.6.2022

Augsburg. Innovative, funny and scary things from the digital world. Today: Strong robotics market / Robotics standards for the working world / AI use doubled / Mastercard wants biometric payment / Payment: just tap / Buying a flat with VR glasses / Gastro games: Augmented dining / Portal for sustainable e-vehicles / Autonomous driving regulation / Digital future for SMEs.

Pandemic changes booking habits
16.6.2022

Brussels. A new Hotrec study on hotel distribution shows the impact of the pandemic on booking behaviour. Both bright spots and dark sides come to light. Overall, the hotel industry continues to feel strongly pressured by OTAs.

Swiss hotel industry regains its pricing sovereignty
9.6.2022

Bern. It is now official: The Swiss hotel industry has won its long-running battle against the best-price clauses of the OTAs and can once again set its prices independently. The industry also sees this success as the elimination of a locational disadvantage vis-à-vis neighbouring countries.

NFTs in hospitality: The next revolution has already begun
2.6.2022

Amsterdam. NFTs are a significant form of alternative investment that appeals to buyers’ personal interests and passions. This technology is projected to become a 14 trillion-dollar alternative investment industry by 2023. Hoteliers can embrace NFTs and blockchain to improve their margins, attract new audiences, increase direct bookings, secure loyalty, and grow brand awareness. But will they do it?

Trivago fined 33 million dollars for misleading clients
19.5.2022

Augsburg. Three weeks ago, an Australian court found hotel booking website Trivago guilty of "falsely presenting hotel rooms as being the cheapest available when in fact it was favouring rooms of paid advertisers".

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