News & Stories
Italy is the most fragmented hospitality market in Europe. But market penetration is growing: ten years ago, branded rooms in Italy made up 13.3% of the total, now it's close to 20%. A small revolution.
The superlatives in the European hotel pipeline are almost overwhelming. The number of projects is once again at an all-time high, with hotels increasingly falling into the upper upscale or luxury segments. Planning is starting earlier and earlier.
Two Hilton hotels in Frankfurt, Gravenbruch and City Centre, are currently unavailable for booking via Booking.com – a reaction to the activities of the owner, an Iranian banker.
The European umbrella organization of hotel associations, HOTREC, confirmed this week that the collective action seeking compensation for European hotels harmed by Booking.com’s unlawful parity clauses has been formally initiated before the Amsterdam District Court.
Hotel investment is clearly returning across Europe, but the recovery is far from uniform. While Spain is once again attracting capital at scale, supported by booming tourism and large portfolio deals, the Netherlands is taking a more cautious and selective path. A different investment dynamic within the same European landscape.
Europe's real estate market is entering a new cycle and shifting away from yield-driven strategies. With interest rates staying higher for longer, income and asset quality are moving back into the spotlight. In this environment, hotels stand out for their resilient fundamentals.
Initial evaluations of the figures for 2025 show that the number of overnight stays in Switzerland continues to rise. According to one forecast, this trend is set to continue in 2026.
The Italian holding company Alpitour World controls the hotel brands Voihotels and Vretrats. It looks back on a history spanning almost 80 years. Now, there appears to be movement in the holding company's five divisions. The new Group GM is probably just the beginning.
Austria's tourism year began with positive overnight-stay numbers and, at the same time, tangible pessimism in the industry. This is not an uncommon combination in the Alpine Republic, where industry scepticism is less about global crises and more about undesirable developments within the country.
Europe's event-driven tourism sector maintained strong momentum in 2025, with overall tourism spending rising by +7% year on year, a growth reflecting sustained demand for live experiences and the considerable economic value they generate for local communities.
