
News & Stories
Investor confidence in European hotels is expected to remain high in 2026. Capital is flowing primarily into Southern Europe.
The European hotel investment market performed strongly in 2025. The total transaction volume rose by 30% to 22.6 billion euros, making it the third-highest on record.
Anyone travelling to Cannes for the MIPIM this March soon noticed: The property sector is at a turning point, and not just because of the many geopolitical tensions. Germany and the hotel asset class were viewed quite positively in this context.
European hotel values experienced the most modest increase in value in 2025 since the pandemic, although rates and occupancy increased slightly. Nevertheless, investor confidence remains robust. Two property consultancy firms with the latest figures for Europe.
This year, MIPIM in Cannes was overshadowed not only by the war in Ukraine, but also by the massive and unpredictable escalations in the Middle East and their consequences.
Investment appetite in Austria's tourism sector remains high. If real estate values grow faster than revenue and GOP, the asset becomes decoupled from the operating business. What if operating results do not grow at the same pace?
Four Seasons was founded in 1961 by Isadore Sharp with a single hotel in Toronto – and even 65 years later, there is no end in sight to its expansion. The group is currently targeting destinations where it can further develop the local luxury offering.
Foreign investors became increasingly active in the German hotel investment market again in 2025. Among other things, this market is attractive to them because of the high volume of travel in the country. The most active buyer groups were HNWIs and family offices. Asking prices are adjusting. Is a new cycle in sight?
The recovery of the hotel investment market in Austria continues. International investors remain primarily interested in landmarks in Vienna, but there could also be more movement in the leisure market soon.
Why would a luxury brand buy a ghost village in rural Spain? Could this be the start of a trend where ultra-luxury hotels become curated ecosystems that discerning guests can immerse themselves in during their stay?









