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The hotel industry keeps on generating new brands - Does it make sense?
The flood of the soulless
6.4.2007

Augsburg. aloft, element, 1, Indigo, Reserve… This is the new alphabet of hotel brands. Hardly a month goes by without new hotel types being created by the international hotel giants. What is it good for? Confusion. Taxi drivers swear about it and even hotel insiders are confused. The industry's problem: There are a lot of brands, but almost none of them fulfil the promises they make, says Prof. Dr. Marco Gardini of the International University of Applied Sciences in Bad Honnef. Less would therefore be more. Kurt Ritter of Rezidor recently announced that the company's range of brands will be consolidated in future. A thumbnail description of an ongoing discussion.

Confusing flood of brands - Cornell study: Customers remain the same
Ping-pong in the niche
30.3.2007

Augsburg. In recent months, only very few weeks have passed without the hotel chains announcing yet another brand. This week, the Ritz-Carlton presented its new brand "Reserve", a new eco-brand for remote and isolated resorts. At the same time, Cornell University published results from a new study on brand segmentation: According to their findings, the advantages are few. Branching into more brand sectors doesn't automatically mean controlling these areas as well. Meanwhile, the mega chains such as Marriott and Accor are secretly testing other approaches: In the midst of their standardised products they are surprising with single "boutique hotels" - under their established brand names. 

Marriott to expand and reinvest in Europe
In its 80th year - a constant on the market
23.3.2007

Berlin. In the 80th year of its company history, Marriott International shows itself to be as solid as a rock. At the traditional press talk at the ITB, the company's management was full of confidence and optimism. Last year's figures emphasised the role of the mega player. In addition to further expansion, it will invest millions in faded hotels as competition continues to be fierce.

Motel One expands with Verkehrsbuero Group in a joint venture
Low budget design for Eastern Europe
23.3.2007

 

Munich. The German chain Motel One signed a joint venture agreement with the Austrian Verkehrsbuero Group a few days ago. This is the foundation for the massive expansion of the low budget brand Motel One in the so-called CEE countries. Within the next five years, the new joint venture company aims at positioning itself in this region with 3,700 additional rooms. Currently, Motel One has 13 hotels with 1,500 rooms in Germany and will open six additional hotels with 1,200 rooms this year.

IHIF session about Designer & Lifestyle brands
On the way to "massclusivity"
23.3.2007

Berlin. The definition always leads to confusion, for sure is only that designer hotels show a significant higher performance than brands of other sectors. The chains' ongoing passion for designer and lifestyle brands leads to a new "massclusivity".  A discussion at the International Hotel Investment Forum, hold in Berlin two weeks ago.

NH continues to grow - prospect of takeover hovers in the distance:
Shareholder Hesperia puts on the pressure
16.3.2007

Madrid. The hotel group Hesperia based in Barcelona once again puts the wind up its main competitor NH Hoteles. A takeover bid cannot be ruled out, Javier Illa, Hesperia Board Speaker said last week. With 23.6 percent, Hesperia is the largest NH shareholder - contrary to the express wish of NH boss Gabriele Burgio. Hesperia has already heavily criticised the acquisition of the Italian Jolly Hotels. NH now start 2007 with new capital and the region "Germany" is set to grab a large chunk of the benefit.

Hilton to sell Scandic for 833 million Euro
9.3.2007

London. Hilton Hotels Corporation announced the exchange of contracts to sell its Scandic Hotel chain to the private Equity Group EQT for approximately 833 million Euro. Net proceeds after transaction costs and taxes are expected to be approximately 1.04 billion USD.

European Hotel Managers Association convened in Munich
Gaining the upper hand through observation
9.3.2007

Munich. In future, robots will be no unfamiliar sight in the hotel industry, yet in terms of competition, it won't be the number crunchers leading decision making, but the more creative talents. The European Hotel Managers Association convened two weeks ago in Munich for their annual meeting. The motto of the meeting was "brain and soul" with 180 hoteliers coming together to discuss the topics they themselves consider the most important. Whilst the brain was busy with discussions and lectures on IT, controlling and benchmarking and the expectations of investors, there was Bavarian beer aplenty for the soul. Keynote speaker among colleagues was Sir Rocco Forte.

A level-headed summary a year after the first opening in Germany
Rocco Forte in the cheap-is-cool-country
9.3.2007

 

Frankfurt. One year ago, Rocco Forte Hotels entered Germany willing to remix the local luxury market and achieve a rate the domestic industry could only dream of. The first 365 days have passed for Villa Kennedy in Frankfurt, and the second hotel has been opened in Berlin. The leadership team still adheres to its high goals, despite the fact that the first year looked quite different.

New Austria Trend Hotels to start strong expansion
Unique examples with a history
9.3.2007

Vienna. Mountain hotel and industrial architecture in Vienna, monastic refuge in Styria: The Verkehrsbuero Group is expanding its Austrian hotel portfolio from 26 to 29 pieces with three spectacular hotels. Under criticism: a hotel with serviced apartments in Vienna.

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