Topic Strategy

News & Stories

Platform for hotels: from vacancies to added value
30.5.2025

Overnight stays are and will remain the core business of the hotel industry - but there is still untapped economic potential in many hotel buildings. Aroundtown wants to tap into new resources for the hotel industry. 

Solutions Holding: A family office with passion and creativity
The private brand cosmos
23.5.2025

The brand penetration of the large brands is increasing in Germany, but not as quickly as the brand companies would like. Smaller businesses are swimming against the current as they continue to develop new brands and companies. Stephan Gerhard, Founder of the Treugast consultancy and Co-Founder of 25hours, currently holds shares in 36 SMEs via his family office. Why?

Adagio with ambitious plans
16.5.2025

By 2030, the apartment brand Adagio wants to grow strongly, renovate existing hotels and strengthen direct sales. But this is only part of the ambitious strategy.

Premier Inn Germany aims for the top
9.5.2025

Premier Inn Germany is Whitbread's great hope. In the UK, the market remains rather tense, while Germany is aiming for its first profit. CEO Erik Friemuth on the current situation. 

HR Group is now Revo Hospitality Group
4.4.2025

Only the holding company in the Netherlands still bears the abbreviation HRG in its name, otherwise the newly formed Revo Hospitality Group represents the entire hotel portfolio of the HR Group (or HRG). 

Empty space in the tower next door inspires a new yielding idea
Zoku's desire for empty offices
4.4.2025

Disruption in 2016: Zoku flexibilises the classic room with a new way of thinking about space. The creative minds from Amsterdam concealed the bathrooms, integrated the kitchen and kitchen table and moved the bed "upstairs". The result was a hybrid of bedroom, serviced apartment and office. Now there is a new vision.  

CEO Dillip Rajakarier on Minor's agility in the crisis and the umbrella brand
Reacting quickly to the unexpected
28.3.2025

Dillip Rajakarier, Group CEO of Minor International, is beaming: The crisis year 2024 was a great year, and 2025 will be too. The Thai man manoeuvres the hotel group through the global lows with absolute agility. He changes his business model overnight, shifts markets and employees and achieves rate increases. 

Luxury and Lifestyle hotel development surges across Europe
Chains have the edge
28.3.2025

Luxury and lifestyle hotels attract guests and developers. The lifestyle segment in particular is catching up. Its average daily rates reach a premium of 33.60 US-Dollar compared to the ADR of non-lifestyle hotels. No wonder they account for an estimated 23% of the global hotel development pipeline, while mainstream luxury brands are losing share.

Founder & CEO Michael Struck on the current brand deal with IHG
From 20 to 120: Ruby around the world
21.2.2025

On Tuesday this week, IHG announced the acquisition of the Ruby brand for a purchase price of €110.5 million (approx. $116 million). Ruby founder and CEO Michael Struck spent two years negotiating with IHG's top management: Its standards will remain the brand standard, IHG will take Ruby to Asia and the United States at a lower cost and higher RevPAR targets.

F&B Heroes: The Psychology of Pricing, Simple to Apply
The Price needs context
7.2.2025

Many restaurant guests are currently price sensitive. Equally many want to treat themselves consciously and are willing to pay a good price for good performance. How to best address both groups and optimize your pricing is, last but not least, a question of psychology. Tim Plasse, Managing Director at F&B Heroes, explains what the hospitality industry can learn from e-commerce.

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