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News & Stories

Norwegian budget brand Citybox embarks on new expansion path
Into the box and into the city
14.11.2025

Norwegian budget brand Citybox Hotels was launched in 2006 and now has ten hotels with 1,880 rooms and more in the pipeline. All this is set to change as quickly and visibly as possible through expansion in Central Europe. Benelux, Germany and the United Kingdom are the first targets.

The Spanish hotel group invests multi-millions and bundles its strengths
Barceló expands in Europe
7.11.2025

The Spanish hotel group Barceló is planning an extensive expansion in Europe. Over the next three years, 1.5 billion euros will be allocated. Raúl González, CEO EMEA, is currently restructuring the current portfolio, specifying the target markets and has found a JV partner for expansion. It’s ready to go. 

Family office analysis: New perspectives for the next generation
Hotels combine stability with emotion
31.10.2025

Family offices are regarded as discreet, strategic investors. They manage the billion euro assets of entrepreneurial families and think in terms of generations, not quarters. But they also broaden their perspective: New asset classes, new regions and new topics such as sustainability are gaining in importance.

Accor One Living pushes the desire for private living alongside its hotels
First Love Brand, then Branded Residence
24.10.2025

The desire for Branded Residences is growing. A business model that has existed globally for decades, mostly at luxury level. In Europe, private living now also falls into the lifestyle or premium category. Accor is now breaking Branded Residences down to midscale. Europe's wealthy young generation and Mixed Use make it possible. 

After the crisis: Hotusa expands again and benefits from its in-house OTA
From debtor to deal maker
24.10.2025

Spanish Group Hotusa has finally re-paid back its Covid loan and moved fast to buy nine Silken hotels, signalling a new phase of confidence and control. With its own distribution engines, Restel and Keytel, the group now pushes a strategy focused on urban quality, higher margins, and smart international growth.

COO Laura Tarkka on the strategy of Scandic Hotels
Focus first, then grow
3.10.2025

The Swedish Scandic Hotels are not among the sprinters when it comes to expansion. They are focusing on their region, the Nordics, on their own investment power and on just three own brands. Nevertheless, there is a lot to do in the background - a lot to focus on. The integration of 56 Dalata Hotels will be the biggest step to date. COO Laura Tarkka gives an overview. 

Staycity lifts the Wilde and Staycity Aparthotels brands - Expansion boost
Kitchenette for all
5.9.2025

One company, two brands, three apartment sizes and a kitchenette in every apartment. Everything is high-quality and high-end, and the new aparthotels are now making the ground floor more flexible. The Staycity Group now wants to grow rapidly, especially in Europe. CEO Tom Walsh on "half hotel, half apartment".

New plan: From short-term rentals to a full-service travel platform, incl. hotels
Airbnb's silent transformation
29.8.2025

The platform that built its brand on homes is now betting big… on hotels. For months now, the Airbnb CEO has been letting the world know that they are recruiting "partners" among hotels. Airbnb's master plan is to become the platform where travel starts and ends. It's becoming something closer to a hotel booking site.

The CEO talk of Taj Hotels, Essendi and Mama Shelter at HOT
Believe in the capital markets and in yourself
18.7.2025

At the first CEO panel of Hotels Tomorrow in Paris, nobody rattled off their company credo but showed today's diversity of success and which role culture, instinct and responsibility played. On the stage were Puneet Chhatwal of Taj Hotels (ICHL) from India, Gilles Clavie of Essendi (former AccorInvest), and Serge Trigano of Mama Shelter.

Rosewood and franchise push Arabella Hospitality
6.6.2025

The Rosewood brand and the selected Marriott franchise brands have greatly enhanced Arabella Hospitality's financial year 2024. The outlook for 2025 also appears promising.

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