News & Stories

One company, two brands, three apartment sizes and a kitchenette in every apartment. Everything is high-quality and high-end, and the new aparthotels are now making the ground floor more flexible. The Staycity Group now wants to grow rapidly, especially in Europe. CEO Tom Walsh on "half hotel, half apartment".

The platform that built its brand on homes is now betting big… on hotels. For months now, the Airbnb CEO has been letting the world know that they are recruiting "partners" among hotels. Airbnb's master plan is to become the platform where travel starts and ends. It's becoming something closer to a hotel booking site.

At the first CEO panel of Hotels Tomorrow in Paris, nobody rattled off their company credo but showed today's diversity of success and which role culture, instinct and responsibility played. On the stage were Puneet Chhatwal of Taj Hotels (ICHL) from India, Gilles Clavie of Essendi (former AccorInvest), and Serge Trigano of Mama Shelter.

The Rosewood brand and the selected Marriott franchise brands have greatly enhanced Arabella Hospitality's financial year 2024. The outlook for 2025 also appears promising.

Overnight stays are and will remain the core business of the hotel industry - but there is still untapped economic potential in many hotel buildings. Aroundtown wants to tap into new resources for the hotel industry. 

The brand penetration of the large brands is increasing in Germany, but not as quickly as the brand companies would like. Smaller businesses are swimming against the current as they continue to develop new brands and companies. Stephan Gerhard, Founder of the Treugast consultancy and Co-Founder of 25hours, currently holds shares in 36 SMEs via his family office. Why?

By 2030, the apartment brand Adagio wants to grow strongly, renovate existing hotels and strengthen direct sales. But this is only part of the ambitious strategy.

Premier Inn Germany is Whitbread's great hope. In the UK, the market remains rather tense, while Germany is aiming for its first profit. CEO Erik Friemuth on the current situation. 

Only the holding company in the Netherlands still bears the abbreviation HRG in its name, otherwise the newly formed Revo Hospitality Group represents the entire hotel portfolio of the HR Group (or HRG). 

Disruption in 2016: Zoku flexibilises the classic room with a new way of thinking about space. The creative minds from Amsterdam concealed the bathrooms, integrated the kitchen and kitchen table and moved the bed "upstairs". The result was a hybrid of bedroom, serviced apartment and office. Now there is a new vision.