Topic Strategy

News & Stories

Design Hotels: New direction, new supervisory board
23.6.2006

Berlin. The new composition of the supervisory board for Design Hotels plc based in Berlin shows a close connection between the consortia and Munich's Schoerghuber group. Design Hotel CEO Claus Sendlinger also indicates a new direction in company policy.

Falkensteiner: New company, new structures, expansion east
With million Euros backing on the way
23.6.2006

 

Vahrn/Zadar. From Falkensteiner Hotels & Resorts to "FalkensteinerMichaeler Tourism Group", from a South Tyrol family firm to a rapidly growing European chain with clear emphasis on central and eastern Europe. Turning the focus away from Austria, where 12 of the currently 26 Falkensteiner hotels are located, the group's new destination is Croatia. South Tyrol's hotel company already operates seven hotels there. In Zadar, Falkensteiner proudly presented its plans for the "Punta Scala Residence & Vacation Club", a 150 million Euro mega project with three hotels, residence villas and restaurant/shopping area. The project is to lead the way for further resort development within the group. At the same time Falkensteiner is also set to expand its line of city hotels.

New Managing Director Edger van Ommen about Falkensteiner::
A diamond in a deep slumber
23.6.2006

Zadar. For the first time in the company history, the Falkensteiner Hotels & Resorts in Southern Tyrol have hired an external managing director: On May 1, Edgar van Ommen, the former managing director of ArabellaSheraton Hotels in Munich, took over this position. He was brought in to drive forward the expansion in the direction of Central and Eastern Europe in order to strengthen the group's  structure. During the presentation of the new Falkensteiner project in Zadar, Croatia, the manager talked to Maria Puetz-Willems about the first details. 

UK group De Vere for sale?
16.6.2006

London. Rumours abound this week that a sale is near completion for De Vere Hotels. The group runs four and five-star hotels and leisure-clubs, principally around the UK.

Brands discover multi-sensory technology
Future hotels will smell, taste and sound
16.6.2006

 

Augsburg. Chanel needs to sound, Lego needs to taste and the i-pod needs to smell. The industry is working on multi-sensory brands and now, the first hotel chains are following suit. Westin Hotels, for example, will smell like white tea with geraniums and freesias, and "signature music" will accompany its guests around the globe. Brands are developing a personality by addressing all senses of their customers. This process can be explained.

New consortia "TravelinTrend"
16.6.2006

Kaarst. "Unusual" is the necessary qualifying criterion for the group "TravelinTrend Hotels". In Kaarst near Duesseldorf, a new international consortia for city hotels with business, wellness and design character is currently taking shape.

Bad Ragaz becomes gigantic open-air sculpture park
Art makes number of visitors explode
16.6.2006

 

Bad Ragaz. An art-loving physician is bringing Bad Ragaz and the Grand Hotels Bad Ragaz even more visitors this summer: Until October, the whole village of Ragaz will be an open-air sculpture park. The tourism director is awaiting 400,000 visitors. The international only mega resort located right at the entrance of the village even more upswing. The Grand Hotels Bad Ragaz is expecting an even higher occupancy rate than last year.

The newly devised profiles for Starwood brands
Scheme and scent, internet and interaction
9.6.2006

New York. Starwood's management view the new brand concept as revolutionary, having made the switch to lifestyle from classical values. The hotel group presented the newly devised profiles for Four Points, aloft, Sheraton, Le Méridien, Westin, The Luxury Collection, W Hotels and St. Regis in New York recently. Scheme and scent, internet and interaction play a decisive role. 

New colours, fragrances, websites: Starwood reveals new brand strategy
How lifestyle seizes investors
9.6.2006

The Starwood-Executives: Eva Ziegler, Senior Vice President Le Méridien; Kerry Hatch, President St. Regis and The Luxury Collection; Ross Klein, President W and aloft; Steve Heyer, CEO; Javier Benito, Chief Marketing Officer; Sue Brush, Senior Vice President Westin; Chaed Waetzig, Senior Vice President Sheraton Marketing; Hoyt Harper, Senior Vice President Four Points.

New York. Starwood invited the "who is who" of international media from China to Dubai, Europe and South America to New York in order to introduce its new brand strategy in an eight-hour video and talk show. "We re-invent our space in the industry," said Starwood's CEO Steve Heyer. The small giant among the "global players" announced its future philosophy: away from the price and bed war to emotional brand profiles tempting senses. In future, lifestyle thinking determines business. The formula is: Starwood = lifestyle = higher revenues = higher RevPar = higher yields = excited investors = faster expansion.

New York: Staying in the W Hotel Times Square - An experience
Stylish - from quirky distractions  to kinky underwear 
9.6.2006

New York . Next to the nuts in the mini bar there's silk underwear, the bed is guarded by a teddy bear, the television is with XXL flat screen and the PC with internet goes almost without saying. Everything is adorned by the "W" logo and is tailored to the lifestyle of the W guests. A special living experience on New York's Times Square - perfectly styled from A to Z. A superlative of "corporate identity".

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