News & Stories

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How lifestyle seizes investors

New colours, fragrances, websites: Starwood reveals new brand strategy

9.6.2006

The Starwood-Executives: Eva Ziegler, Senior Vice President Le Méridien; Kerry Hatch, President St. Regis and The Luxury Collection; Ross Klein, President W and aloft; Steve Heyer, CEO; Javier Benito, Chief Marketing Officer; Sue Brush, Senior Vice President Westin; Chaed Waetzig, Senior Vice President Sheraton Marketing; Hoyt Harper, Senior Vice President Four Points.

New York. Starwood invited the "who is who" of international media from China to Dubai, Europe and South America to New York in order to introduce its new brand strategy in an eight-hour video and talk show. "We re-invent our space in the industry," said Starwood's CEO Steve Heyer. The small giant among the "global players" announced its future philosophy: away from the price and bed war to emotional brand profiles tempting senses. In future, lifestyle thinking determines business. The formula is: Starwood = lifestyle = higher revenues = higher RevPar = higher yields = excited investors = faster expansion.

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Stylish - from quirky distractions to kinky underwear

New York: Staying in the W Hotel Times Square - An experience

9.6.2006

New York . Next to the nuts in the mini bar there's silk underwear, the bed is guarded by a teddy bear, the television is with XXL flat screen and the PC with internet goes almost without saying. Everything is adorned by the "W" logo and is tailored to the lifestyle of the W guests. A special living experience on New York's Times Square - perfectly styled from A to Z. A superlative of "corporate identity".

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As indistinguishable as the firms themselves

Tourism advertising lacks variety - ways out of the creativity crisis

26.5.2006

Frankfurt/M. As far as advertising and travel industry are concerned, much could be improved. Experts from renowned agencies and consultancy firms gathered for the first symposium of the "Travel Industry Club" in the Hotel InterContinental in Frankfurt recently to draw attention to weaknesses.

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Expansion, expansion, expansion...

Cendant Hotel Group to introduce four US brands to Europe

19.5.2006

Parsipanny, N.Y.. The American franchise and management group behind the brand "Cendant" have decided not to expand further under this name. But do the Europeans really understand Wyndham? The new name doesn't say very much either. Millions of Dollars have therefore been put aside for marketing - the Cendant and Wyndham brands are to be strengthened in Europe. hospitalityInside.com interviewed Cendant-CEO Steven A. Rudnitsky who answers detailed questions in a marketing vocabular. Reas Kondraschow, Head of the international business, tries to precise the development. Can the traditionally critical and conservative European be convinced? The chain certainly needs two things en masse: hotels and hoteliers.

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Underhand dealings

German hoteliers disappointed about World Cup reservations - and on top:

19.5.2006

Frankfurt/M. Hilton's teddy team of eleven kickers, created for kids and especially for the Football World Cup 2006, demonstrates global friendship. They are dressed in the participating countries' colours... But will the World Cup become a disaster for the German hotel industry? Almost three weeks before the first kick-off, hoteliers complain about disappointing reservations and underhand dealings of foreign tour operators.

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DZT abroad: culture and health remain the pillars

19.5.2006

Frankfurt/M. The mega trends "culture" and "health" are the two areas chosen by the German Centre for Tourism for increased focus as part of its international activities. This year the Football World Cup and "shopping" will also receive more attention. A stock take for the Germany Travel Mark that took place in Duesseldorf this week.

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World Cup last minute: Hoteliers now able to offer spare capacity online

12.5.2006

Frankfurt/M. Two days ago WCAS, the FIFA World Cup Accommodation Service, activated their last minute booking tool www.fifaworldcup.com in preparation for the imminent football world cup games in Germany. WCAS hoteliers are themselves now able to place their spare capacity online.

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10 new hotel marketing groups in Switzerland

5.5.2006

Bern. In the contest between the two Swiss hotel associations of hotelleriesuisse and gastrosuisse, hotelleriesuisse has taken a step ahead in order to lay claim to its leadership position. It will closely collaborate with Schweiz Tourismus in terms of marketing. By 2010, it is planned to introduce ten new hotel marketing groups.

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Football World Cup: Last rooms returned

5.5.2006

Frankfurt/M. 38 days before the football world cup, FIFA World Cup Accomodation Services can report almost one million overnight stays. The figure beats booking figures for similar sporting events such as the 2002 event in Japan/Korea or the football world cup in France in 1998.

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A continued struggle and cautious growth

Steigenberger on the financial year 2005 and future strategies

28.4.2006

Frankfurt/M. Steigenberger recorded higher average room rates in Austria and Switzerland than were even hoped for in Germany. Germany's second biggest hotel group still struggles against the problems of overcapacity and displacement by other groups. Last year, one new hotel was opened, but expansion attempts remain cautious. Chairman Karl Anton Schattmaier was pleased to introduce his hotel group as "redeemed from debt"; nevertheless, credit of 150 million borrowed from the major shareholders still remains unpaid. Steigenberger's present and future.

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