Topic Strategy

News & Stories

Malaysian YTL Hotels & Resorts expand by own properties
Lowest room rates of the world
16.9.2005

Stromberg. Next spring, the YTL Hotels & Properties hotel group from Kuala Lumpur opens its third luxury resort in Malaysia. Dato Mark Yeoh Seok Kah, Executive Director of YTL Corporation Bhd, announced further expansion plans during his trip to Germany. They reach beyond the borders of Asia.

CEO Reto Wittwer has new concepts for future strategy
Kempinski is tidying up
16.9.2005

Munich/Geneva. The only goal is raising the company value. That is why Kempinski Hotels & Resorts are now speeding up their expansion and will reduce their size again in the foreseeable future. CEO Reto Wittwer announces plain rules to his owners and prescribes a clearer language for himself as an operator. In addition, new business fields are opening up apart from the classic hotel business. Kempinski is tidying up.

Hilton starts franchise offensive for new brand Scandic by Hilton
Partners sought: The more the merrier
9.9.2005

Roissy/Paris. Hilton International is avidly searching for properties and franchise partners for its new brand "Scandic by Hilton": The more the better and as quickly as possible. The development is keen to establish itself in Italy, Germany, Benelux and Spain with this environmentally conscious middle class product.

Jurgen Fischer on Hilton's new commercial structure
Coordination across all borders
9.9.2005

Roissy/Paris Sales and marketing, e-commerce, distribution and IT are moving significantly closer for internationally better coordinated brand marketing. Hilton International has changed its structure in order to keep on track with developments. Jurgen Fischer, new President of the "Commercial Operations Group", explains the details.

Kempinski and the expansion - Interview with Christopher Hartley
Little support for Sales and Marketing
2.9.2005

Geneva. Sometimes its only a matter of weeks before the next announcement is made of a new Kempinski hotel. To date, the group counts 46 hotels, 29 hotels are under development. The Thai hotel company with German roots is however at the same time struggling with difficulties in sales and marketing.

Banyan Tree: The expansion outside Asia in detail
Touching the core groups from the rim
2.9.2005

Singapore. The Asian luxury hotel group Banyan Tree will in the coming three year for the first time set foot on to foreign markets: The group is to open eight hotels in Europe, the Middle East, South America and the Caribbean and expects great success for their "niche market concept" on a world scale.

Banyan Tree starts expansion to Europe and South America
Top-spas and their own staff accompany
2.9.2005

Bangkok. The Asian hotel company pushes on with expansion plans beyond its home market: After Six Senses Resort & Spas, Bangkok, Banyan Tree Hotels & Resorts based in Singapore is about to open twelve new hotels, among them three Banyan Tree luxury hotels in Europe/Middle East and three in South America/Caribbean. Concrete undertakings for further projects running under the Angsana brand have also been announced. With a real-estate orientated concept and high service standards they are sure to become serious competition for the western chains on the Mediterranean. Staff training is for the most part undertaken by Banyan Tree itself, staff for the new hotels stand at the ready.
Marketing platform Football World Cup : World Cup menus top of all?
Tourist run on Berlin, Munich, Stuttgart
26.8.2005

Stuttgart. In fact, only few world cup sponsors manage to achieve high-name recognition during this sport event. At the same time, the football World Cup offers small companies of certain industry sectors the chance to benefit from this event even if they are not sponsors. Especially in the tourism sector, the cities where world cup competitions take place mainly benefit from the daily visitors.

Schlosshotels & Herrenhaeuser Austria: Consortia success on low budget
With 3 Star historic hotels in Eastern Europe
26.8.2005

Salzburg. The Austrian consortia Schlosshotels & Herrenhaeuser comprises fewer than 50 members. According to President Maximilian Eidlhuber, the consortia is, despite modest budget and sometimes even modest professionalism, a success. The success is, however, difficult to quantify. With no booking centre and no reservations system, concrete figures are hard to come by.

A successful Lake Hotel despite bad weather tourism
Added value without a spectacle
26.8.2005

 

Appesbach am Wolfgangsee. Rain has ruined business once again this summer for many hoteliers in Germany, Austria and Switzerland. A small country house on Lake Wolfgang in Austria shows how to make money even on those rainy days. International connections with the consortia "Schlosshotels & Herrenhaeuser" play a part here.

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