News & Stories

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The Image Designers

Public Relations of the politically disputed InterConti Berchtesgaden:

15.4.2005

Munich. Is it admissible to spend your holiday at a location like this? This was and is one of the most frequent questions posed to the public relations agency which is in charge of the opening of the "Hitler hotel" on Obersalzberg in Bavaria . When it comes to PR regarding the new InterContinental Resort Berchtesgaden, Wilde & Partner from Munich focused on openness - and was, nonetheless, sometimes disappointed.

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Dawning of a new age on Obersalzberg

InterContinental Resort Berchtesgaden: Correcting the image of "Hitler's hotel"

15.4.2005

Berchtesgaden. The first German resort of InterContinental Hotels is not an easy project. Due to its location on Obersalzberg near Berchtesgaden in the Bavarian Alps, it defies its link to Hitler and the past, while its design architecture successfully avoids the kitschy resort-hotel character typical for the Alps.

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Premiere on Austria's Ski Slopes

Corinthia Hotels

8.4.2005

Malta (April 8, 2005). The hotel group Corinthia Hotels International, Malta, is for the first time considering a move away from the sea and the city into the mountains.

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Personnel restructuring and Preventive Centre

Arkona AG and A-rosa Resorts

8.4.2005

Rostock. Arkona plc with head office in Rostock, under whose control A-rosa resorts and riverboats are to be found, has restructured its personnel.

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Via mini directory big into marketing

Small Luxury Hotels actively approach neglected markets

1.4.2005

Leatherhead. Germany has only two members in the Small Luxury Hotels of the World. But this is not the only thing a few former Hilton marketing professionals want to change. They wish to increase the service – from people to people and by means of electronics. A directory that comes in credit card format is getting high attention.

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Collecting rings with Ringhotels

24.3.2005

Munich. At the ITB, Germany's biggest hotel cooperative, the Ringhotels, introduced its new customer bonding programme catching up with the big hotel chains.

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Re-organizing the expansion

Cendant pushes strongly into Europe and Asia

24.3.2005

Parsippany/N.J.. The US market no longer offers significant opportunities for expansion, thus the Cendant Hotel Group focusses clearly on Europe and Asia in future. The takeover of Ramada International last December was only the beginning. “We are a company with many resources regarding investors and customers,” said Reas M. Kondraschow, Senior Vice President and Managing Director of Cendant Hotel Group International, in Berlin, looking at Cendant’s wide portfolio of travel services.

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Fancy funds for more Indian palaces

Leela Hotels keep focus on home market

24.3.2005

Mumbai. India remains the company's main target market for expansion and the new "Palaces & Resorts" of the Leela Group are to be financed by investment funds as well.

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Linking up regions and customer data

Best Western Hotels Germany overhaul their structures

24.3.2005

Eschborn/Frankfurt. Creating synergies and optimising costs: The American mother company's efforts are reflected in new structures at Best Western Hotels Germany.

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Clean-up in the States

Best Western CEO David Kong tightens quality and distribution costs

24.3.2005

Phoenix/Berlin. "The largest group in the world," says their slogan but now Best Western International is preaching the quality credo. At the same time the group is pushing its services via the Internet: "The days of call centres and GDS are over," says CEO David Kong.

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