News & Stories
Chicago/Frankfurt. The Independent Corporation will perform business under the name Preferred Hotel Group in future. Further news of the American company that has been led by President and CEO John Ueberroth for about a year now: The three current portfolios Preferred Hotels & Resorts, Summit Hotels & Resorts and Sterling Hotels present themselves with a new logo and will be expanded with the brand "Boutique" on June 1. The sales section has been restructured and expanded.
Hong Kong. The advertisement campaign is so successful that it is due to make a second round: The Asian hotel chain Shangri-La has published the travel tipps of their travellers in a series of newspaper advertisements. A clever image idea.
Male. The first resort on the Maldives had not been completed when General Manager Tom McLoughlin was already talking about expansion. With Per Aquum Resorts & Spas he wants to go to those leisure destinations, that have nature and a cultural heritage. In his hotel concepts, he creates a contrast to this with a highly modern design.
London. After a due-diligence-process of nearly two years Lehman Brothers and Starwood finally announced their plans for a joint venture between Starwood and Le Méridien Hotels & Resorts yesterday. This new development will probably also have an impact on ArabellaSheraton Hotels in Munich.
Innsbruck. They all play their own everyday roles from the janitor to the owners. The romantic hotel Schwarzer Adler in Innsbruck, Austria, provides the scenery and the actors for a five-part soap opera. It was broadcast on the German private channel ProSieben this week.
Frankfurt/M. There are still numerous rumours afloat about Thomas Cook potentially selling its Aldiana Clubs. The American financial investor Advent International is considered to be seriously interested. The Spanish group Parques Reunidos, with which it would probably be possible to generate synergy effects, also belongs to it.
The Steigenberger family has realised that cost reduction alone does not make a successful company. A commentary by Susanne Stauss on Steigenberger's new strategy.