Topic Strategy

News & Stories

Confusion surrounding Inter-continental Kabul
30.6.2011

London. The recent victim of the Taliban, the "Inter-continental" in Kabul is not an IHG InterContinental hotel. The "wrong" Interconti is making the rounds in the media. IHG’s only reaction: an unprofessional statement.

How Romantik Hotels and Ringhotels explain Social Media to their hoteliers
Online good, paper better
29.6.2011

Frankfurt/Munich. In regard to the pitch by six Social Media agencies, Susanne Weiss, Chairwoman of Ringhotels, can only shake her head months later. Their strategy outlines for their mid-class hoteliers were as confused as the entire market. But above all, they began at too high a level for 3- and 4-star hoteliers. Now an "Internet Driver's Licence" has been produced for a start and their Social Media-experienced leader provides an understanding on the subject in small doses. However, Romantik Hotels & Restaurants easily guides all web and Social Media activities centrally - with increasing success in all channels. They also systematically approach the subject. Nevertheless: Both consortia – the largest in the German-speaking realm – cannot yet afford to entirely renounce paper.

Design Hotels increases direct distribution and further sharpens their profile
Understanding the customer
28.6.2011

Berlin. Design Hotels is still scooping up new members primarily from Europe, "nevertheless, Asia will come". Claus Sendlinger, CEO of the global consortium currently with 204 hotels in 120 destinations made no secret of where the potential for the future lies in a recent meeting of the members in Berlin. A clear trend in the distribution per online reservations through their own booking engine and the hotel websites is to be recognised. "This makes us think about new services in direct distribution channels," says Sendlinger. Now the group is working on a new consumer strategy. For a long time, the Design Hotels never looked so creative and ready to take up competition with the big chains in particular since the mad rush is increasingly stronger under the professional, private hotels.

Moevenpick stakes for sale?
23.6.2011

Dubai. Rumours, which hospitalityInside.com already got wind of at IHIF in Berlin in March, were refuelled by an interview: Kingdom Hotel Investments is examining its 33.3 percent stake in Moevenpick Hotels & Resorts.

Rosewood Hotels sold
23.6.2011

Hong Kong. Dallas-based hotel group Rosewood Hotels & Resorts will be acquired by a Chinese company also operating German-based pentahotels.

Steigenberger Grand Hotel Leipzig officially opened - Talk with CEO Arco Buijs
The art of the detail
16.6.2011

Leipzig. The old is part of the luxurious today: The owners, architects and artists have lovingly maintained the historical character of Leipzig's Handelshof; have included Goethe's poetry and current design and so created the Steigenberger Grand Hotel Leipzig. The result is an unusually varied and lively luxury hotel in one of the most important historical buildings of the city. "Young" Grand Hotels such as this are to carry Steigenberger's image abroad; CEO Arco Buijs intends to earn money with the group's 3 and 4-star hotels. The official hotel opening was on Tuesday of this week. A hotel visit and a conversation with Arco Buijs.

IHA members debate over online and sustainability
Out of control
16.6.2011

Freiburg. The currently burning subjects of the "lost" price control and sustainability were in focus at the German Hotel Association/IHA Hotel Convention 2011 in Freiburg with more than 200 participants. The speakers called to the hoteliers to further advance their websites and their price control because the next generation as well as "emerging markets" will only search and book through mobile devices in the future. Hoteliers can still utilise the internet for many other purposes, e.g., with job placement. In addition to the online distribution and the web, the hoteliers debated over the flood of sustainability labels. The figures of the more successful "green" hotels were opposed with scepticism.

Motel One develops further - with locations and in concept
From selective distinction
9.6.2011

Munich. Salzburg, Munich, Berlin, Munich... In recent times, Motel One Hotels have opened in an almost weekly rhythm. The rhythm will not be maintained in this number of cycles, but Co-CEO Philip Westermann still sees plenty of room for Motel One. The international expansion is incumbent upon the former investment manager with Morgan Stanley. Now, the first projects beyond the German-speaking realm are definite: In Great Britain, Belgium and Poland. Meanwhile, in the home market of Germany - for which the group still grants "first priority" - Motel One, points out what small changes can be made to increase the value of the 2-Star products. This is of particular benefit to the larger properties. Two days ago, the group opened their largest hotel up to now: The Motel One Berlin Central Station counting 505 rooms. Observations and a conversation with Philipp Westermann.

Hyatt "for Her"
1.6.2011

Munich. Hyatt Hotels & Resorts is launching an extraordinary offer for female hotel guests called “Hyatt for Her” in its hotels in Berlin, Duesseldorf, Hamburg, Cologne, Mainz and Zurich.

Only marketing and distribution make consortia attractive
Loyalty card - that is the lure
19.5.2011

Gothenburg. For any hotelier strategic decision making is a complex task. The debated question of affiliating or staying independent is always valid and at the same time daunting. Should I give up my freedom and independence to get the benefit of a brand name and at the same time being controlled by a large organisation? The old proverb "location, location, location” could to a certain extent be replaced by "flag, flag, flag”, as to what, if any, brand one should affiliate with. A guest article by Mats Carlbaeck, researcher at Gothenburg University.

{"host":"hospitalityinside.com","user-agent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)","accept":"*/*","accept-encoding":"gzip, br, zstd, deflate","x-forwarded-for":"3.19.27.58","x-forwarded-host":"hospitalityinside.com","x-forwarded-port":"443","x-forwarded-proto":"https","x-forwarded-server":"17fef66d9534","x-real-ip":"3.19.27.58"}REACT_APP_OVERWRITE_FRONTEND_HOST:hospitalityinside.com &&& REACT_APP_GRAPHQL_ENDPOINT:http://app/api/v1