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News & Stories

Accor repositions Sofitel and introduces Pullman (again)
Reaching for the stars
31.8.2007

Paris. The main news didn't come until after the half-year figures: As Accor S.A, Paris announced two days ago, the Sofitel brand is to be positioned in the luxury sector - alongside Ritz-Carlton and Hyatt and the group will give new life to the Pullman brand re-establishing it in the first class sector. In addition to this, Accor is also preparing to extend its "non standardised" economy activity in a drive to push a new brand "All Seasons".

Arcotel from Austria to continue expansion in Germany
"Berlin is the big player in Northern Europe"
31.8.2007

Berlin. The Austrian hotel company Arcotel AG is building another hotel on one of the last free spaces in downtown Berlin, right in the middle of the Friedrichswerder. It is the group's fourth hotel in Germany and already the second in the German capital. Arcotel considers Berlin to be a "big player in Northern Europe" and the most important tourist destination of Germany after London and Paris.

B.W. hotel operating company expands through lease agreements  
Discreet support for Best Western
31.8.2007

Eschborn. Markus Keller, in his role as Chairman of Dehag Hotel Service plc, is head of four of the branch's most exciting service companies in Germany. The best known among them is the hotel group Best Western Germany Ltd., which now receives discreet support in its expansion plans from B.W Hotel Ltd and the new B.W. Hotel Operating Company Ltd. hospitalityInside.com talked to Markus Keller about the structures and new developments with Best Western.

Spanish Barceló Group to take over British Paramount Hotels
Preparing for domestic pressure
31.8.2007

Madrid.

The Spanish hotel group Barceló is expanding to Great Britain to minimise risks on the home market. As of September 1, the family business located on Mallorca will take over the management of 20 Paramount hotels belonging to the 4 and 5-star segment of the British competitor Dawnay Shore Hotels.
Alemannia and Center Hotels to initiate collaboration
31.8.2007

Felsberg. The Center Hotels cooperative and the hotel operating company Alemannia Hotels have initiated collaboration. Their common directory now contains 18 independent 3 to 4-star hotels in Germany. They are not operated by individual hoteliers, but by a total of four operating companies.

B&B in France sold
31.8.2007

Wiesbaden. By late October 2007, the French B&B Hotels hotel chain will sell 159 of its 175 hotels in France for a total amount of 471 million euros to the investment company ANF. In addition, ANF will invest another 58 million euros in the hotel chain over the next three years.

Boutique hotel DaySha brings new freshness to Bad Ischl
Key West in Kaisertown
24.8.2007

Bad Ischl. An architect couple from the Caribbean disliked the hot climate in Florida. They invested all their savings and bought a boutique hotel in the Salzkammergut region in Austria. Out of the bankrupt traditional hotel Schenner in "Kaisertown", as Bad Ischl is called, a small hotel with designer ambitions has been created. The banks support the vision of the cosmopolitan family.

Mr & Mrs Smith: A very special business model from UK
A book for a better service
24.8.2007

 

London. Like most successful marketing concepts the idea behind "Mr & Mrs Smith" is simple. It is a consumer facing marketing tool, born from a need to fill a gap in the market -  that is hotels for a sexy weekend break.  As founder James Lohan explains, "we aim to be just one part of a hotel's total marketing program but one where the hotel only pays for what we deliver." Unsurprisingly James Lohan fits the target guest profile - an aspirational, thirty-something Londoner, running an events and club business with reasonable disposable income and looking for a qualified source of stylish hotels for inspirational breaks.

Mercure Germany to make another attempt
24.8.2007

Munich. By 2010, Accor wants to have 200 Mercure hotels in Germany. There are 140 at present. Eric de Neef, General Director of Mercure Germany wants to achieve a growth of 25 hotels per year mainly by taking over independent hoteliers as franchisees.

Satirising the hotel industry: one smile please!
17.8.2007

 

Warstein. 24 renowned artists, among them Thomas Plassmann and Horst Haitzinger, have satirised the hotel industry: Wielding a deadly pen, they have drawn pictures of the cuisine, cooking pots and suites. Welcome Hotels have bundled together 63 caricatures and texts in a single book and will be "on tour" with the "CaricaTours".

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