Topic Strategy

News & Stories

Alpnet: The net is still not closed
24.9.2014

Innsbruck. Enthusiasm fluctuates regarding the Alpnet platform that was founded four years ago and aims at improving the marketing of the Alps. Nonetheless, there are initial thoughts about the future marketing of mountain regions on distant markets.

Austria's trendy marketing: selfies on the mountain
24.9.2014

Salzburg. Across the Alps, the rainy summer of 2014 did not wash away as many guests as dreaded. This can be attributed to new ideas for younger guests: the "peak selfie", a video diary, and a rewilding project involving climbing the mountains using GPS. Austrians are once again setting new trends.

Shopping is important for Tourists
18.9.2014

Berlin. Worldwide, shopping tours play an important part on one in three holidays spent abroad. Intensity differs, depending on the nationality of the guests; favorite shopping destinations are spread all over the world.

arcona Hotels & Resorts refine and push their long-stay brand
The next LIVINGroom
18.9.2014

Munich. With 15 hotels, arcona Hotels & Resorts are still among the smaller hotel groups in Germany. New though is their commitment to increasing future growth with the serviced apartment brand arcona LIVING. The fourth LIVING opened last Friday in Munich - the first in an A-location. With this, the young hotel group pursues a young and promising niche which always manages to draw attention. arcona Managing Director Alexander Winter wants to optimise earnings with long-term guests.

First Moxy Hotel open - Ramesh Jackson about staff, breakfast, rooms, pipeline
The challenge has begun
18.9.2014

Milan. Is it just a boutique hotel for the savvy budget traveller? Or "a lifestyle budget hotel"? as Ramesh Jackson, Vice President & Global Brand Manager of Moxy Hotels, loves to call it. Moxy Milan finally opened its doors at the start of September after several setbacks. hospitalityInside's Italian correspondent Massimiliano Sarti met the Moxy manager on site and learned a lot about Human Resources with unexperienced staff, about breakfast without hot items, and more expensive premium rooms in the budget hotel which should encourage revenue streams. The first Moxy is born, but Mum and Dad are still shaping the baby.

Vienna Int.: New CEO Rupert Simoner regarding initial thoughts on strategy
Everything in question
11.9.2014

Vienna/Łódź. A hotel group is inventing itself anew: Vienna International Hotels & Resorts is attempting to evolve into a modern hotel company with a strong brand identity. Or is it better said: Rupert Simoner wants to evolve Vienna International? He wants to introduce the new company structure in six months. The former Kempinski Manager who started his new job on the 1st of September presented himself talkatively in a media conversation in Łódź, Poland.

Survey analysing management contracts
4.9.2014

London. A new survey is said to be the first one with a truly global perspective on the structure of management contracts. Food for thought for investors.

Project development: Why announcements vanish into thin air
Barrel bursts in the pipeline
4.9.2014

Wiesbaden. Managers of international hotel chains will quite happily boast of dizzying figures regarding planned hotel developments. Nevertheless, a long path lies between the pipeline and the hotel opening and the differences in definition of the terms in a Letter of Intent are gigantic. It is all the more exasperating when industry professionals regularly spew transcending announcements out of sheer greed for publicity. If one inquires again later, many explanations and excuses can be heard … hospitalityInside.com has dug deeper into the subject with hotel groups of varying profiles and market priorities: With B&B, Choice, IHG, Kempinski, Marriott, Mélia and Starwood as well as with the consultants and real estate brokers at Christie+Co and JJL.

Readers mistrust sponsored content
7.8.2014

Augsburg. Sponsored content is booming, but two-thirds of all readers feel deceived if they notice that it is. A current study from the USA demonstrates this. Their authors ask company and brand decision-makers to do a better job.

IHG: Loyalty points pay for the trips
7.8.2014

Berlin. Loyal travellers: Just in time for the travel season, the InterContinental Hotel Group has revealed that every third participant in their loyalty programme redeems their points to complete trips.

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