News & Stories
The southern European holiday destination is suffering from rising prices, mass tourism and too few hotels. A large-scale inspection is intended to improve the quality of existing establishments in particular.
The goal of continuing to promote Austria as a ‘destination of longing’ repeatedly leads to discussions among the country's tourism professionals and hotel entrepreneurs. The good thing about this is that insiders are talking openly and looking for new approaches, both in everyday life and in AI.
The new EU Code of Conduct for Online Reviews in Tourism is a step in the right direction, comments ÖHV. However, there are still gaps that need to be closed.
The summer season for 2025 looks modest in Germany, Austria and Switzerland (DACH). Final figures for August and September are not yet available, but the overall mood is gloomy. Only a few hotels and destinations are feeling the sunshine. Demand is unevenly distributed, and consumption is shrinking. Holiday patterns and once-enticing trends are collapsing.
No summer high this year without a low in the Mediterranean and Atlantic countries: Italy is delighted with the peak in arrivals but already sees the decline. International guests continue to strengthen Spain, while holidays are becoming unaffordable for Spaniards. The same applies to the French, and tourism is also cooling significantly. On the rise: the Netherlands. Benelux is seeking its balance.
Slight declines in midsummer are currently less of a concern for Vienna's hotel industry than the announced increase in the tourism tax from 3.2 to 8.5 percent from 1 December 2025. The industry protested – the government responded.
As part of an EU project, the first AI regeneration coach is being developed in Wagrain-Kleinarl, Austria. It is designed to help tourists recover on holiday - and take these experiences back into their everyday lives.
The European Commission is currently working on a comprehensive EU strategy for sustainable tourism, which is due to be published in early 2026. It wants to include the views of citizens, communities and businesses through a survey. Take part – until 15 August.
The ETIAS entry fee to the EU is to be introduced at the end of 2026. The previously planned amount of 7 euros has now been raised to 20 euros. European tourism associations have criticised the decision and criticised the lack of transparency.
High up on a tower, in the middle of the forest or above the gaping abyss: there are many unusual accommodation options in south-west Germany. They promise more than just the classic hotel room. There is something for every budget, with offers ranging from cosy to unusual.