Topic Tourism

News & Stories

Day tourists bring in good money
30.1.2026

Austria's small province of Vorarlberg (population 420,000) alone attracts 7.5 million day visitors per year, who spend over 400 million euros on their short trips. In future, the aim will be to manage visitor flows. However, a study has also revealed some unexpected and positive results. Vorarlberg is responding.

2029 Asian Winter Games in Saudi Arabia postponed
30.1.2026

The assignment of the Winter Games to Saudi Arabia was much discussed. With delays and problems in the construction of the mega city of Neom, rumours were rife – now the official cancellation for 2029 has followed.

House swapping instead of hotels
23.1.2026

Travellers are increasingly looking for alternative and affordable ways to explore the world. In addition to short-term rentals, holiday apartments and hotels, house swapping is developing into a travel model in its own right.

EU tourism: Malta on the rise, Ireland in decline
23.1.2026

The estimated number of overnight stays in accommodation establishments in the EU reached 3.08 billion in 2025, up 61.5 million or 2% on the previous year. Three countries recorded significant growth, while two countries saw a decline.

Monetising the night... with experiences
23.1.2026

Mega infinity pools, sophisticated spa rituals, private butlers... For many luxury hotel guests, all this is no longer enough. Now they want to experience the night: "noctourism" is coming.

All about dogs: river cruises
16.1.2026

People who love their pets want to spend their holidays with them. Some pet owners book holidays at dog hotels, others take their own caravans. Now there are even cruises especially for dogs and their owners.

Event-driven tourism grows
16.1.2026

Europe's event-driven tourism sector maintained strong momentum in 2025, with overall tourism spending rising by +7% year on year, a growth reflecting sustained demand for live experiences and the considerable economic value they generate for local communities.

Austria researches the winter guest and still sees millions of potential
"Allianz Zukunft Winter" – Future Winter Alliance
16.1.2026

Austria's winter tourism remains popular. The reasons are numerous. Guest from the US and China, as well as urban Europeans, are in high demand during the cold season. Undoubtedly, these guest flows secure Austria's economic well-being.

Europe's Christmas markets generate almost 1 billion euros
19.12.2025

Mulled wine, bratwurst and roasted almonds - these things can be really lucrative. The most visited Christmas markets in Central Europe are in Germany and France and will welcome over 17 million people in 2025 - mainly day trip tourists.

"Starlight Reserve": Certified hotels protect the stars
19.12.2025

A total of three hotels worldwide are permitted to call themselves ‘Starlight Accommodation’ (Alojamiento Starlight). This curious award is particularly interesting for professional stargazers and amateur astronomers.

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