News & Stories
"Hall 9 no longer exists". It was the general cry of horror that wanted to say: There is no more hotel industry in Hall 9. The industry was only present at this year's ITB with 15 hotel groups, crushed by tech companies. There was also a lot of criticism of the ITB and the City of Berlin for not standing up to the anti-tourism strikes.
The Stuub concept preserves affordable accommodation in the countryside, helps older guesthouse owners to maintain their establishments and creates new jobs for qualified young hoteliers who are drawn to the countryside. Behind it: a digitised platform and a sustainable model.
Despite crises and rising costs, Germany remains a top travel destination for Europeans and is also recording growth from all over the world. The destination scores points above all for quality and safety. Incoming overnight stays could return to pre-crisis levels in 2024.
The Alpine republic recorded new record figures for overnight stays in 2023. The main driver was city tourism. However, the problems in tourism and the hospitality industry have not disappeared.
The anticipation of the 2024 Paris Olympic Games is not only creating excitement among sports fans but also among potential Airbnb hosts. Airbnb expects that over half a million guests will use its platform to stay in the Greater Paris region during the global event. Hosts are overpricing their homes or rooms and expect to earn almost 257 million euros in total throughout the Games.
Climate changes are challenging the tourism industry, heavily influencing travellers' behaviour. At least in countries like Italy, where the so-called African anticyclone is accelerating the global warming process by 20 percent.
As the Paris 2024 Summer Olympics rapidly approach, the hospitality industry in France is gearing up to take full advantage of this global gathering. The event is expected to draw over 15 million visitors, but there is growing concern about skyrocketing room rates and restrictive booking practices. The situation prompted government intervention and greedy hoteliers have already been fined.
Spain is the perfect example of the industry’s revival after Covid-19, recording unprecedented numbers of overnights and hotel investment transactions. FITUR 2024 closed its doors last Sunday in Madrid with record numbers of visitors and participants – a sign for the industry's rapid growth and its potential for future consolidation.
Together with Austria and Finland, Norway makes up the top 3 greenest countries in Europe. They impress with their share of renewable energies and use of public transport, among other things.
Interest in caravanning remains high across Europe. However, fewer leisure vehicles were registered in 2023 than in the previous year. Germany remains the largest sales market in Europe.