News & Stories
Vienna/Rome. The headlines report: Austria and Italy are opening up for tourism. However, Austrian hoteliers will probably have to wait until the end of May; on the southern side of the Alps, first relaxations will already take place on April 26, but hotels will also have to wait until June. Whether vaccinated people will be able to travel in future is currently being discussed by politics, not by the industry itself.
Palma de Mallorca. At the same time as some airlines are announcing that they will be doubling or tripling the frequency of flights to Mallorca shortly, the main hospitality association of the island is asking for a gradual reopening that consolidates the image of a safe destination. German hoteliers on Mallorca - like Arabella and Seetelhotels - are simply happy.
Berlin. The new currency of travel is trust, the new luxury is more space and distance. Whoever sells travel now has to deliver the all-round safety and worry-free package. If Germans trust a brand, they are happy to pay more. Increasing bleisure is one big trend, the home office away from home the next one... The hotel experts also see the progress in vaccination as decisive. The model country Israel reported in detail how vaccination and opening in tourism go hand in hand.
Berlin. Germany, Austria and Switzerland are experiencing the corona drama similarly. So far, Switzerland seems to have done best, as a half-hour discussion at ITB NOW has revealed.
Berlin. The noticeable public pressure led to a five-step plan for gradual relaxation in the corona country Germany. It met with great criticism and disappointed the gastronomy and hotel industry in particular. The pressure continues to grow. Meanwhile, Martina Fidlschuster, Head of Hotour Consulting has other ideas for the benefit of the hotel industry.
Madrid. Spain's tourism is facing a high risk: high unemployment. Statistics see 40% of the working population being inactive. More than half of them work in tourism.
Bern. Despite open hotels and cable car stations, the Swiss hotel industry continued to lose heavily in turnover in February. The prospects for the summer are dramatically poor. Assistance for hardship cases is becoming increasingly important.
Wiesbaden. The hotel industry is tired of the absurd Corona measures. And not only them. Hesse's Prime Minister Volker Bouffier summed up the current mood: "People are fed up," said the CDU politician. At last there is movement. The unjustly scapegoated hotel industry stand at the barricades. Also because the statements of politicians and virologists on vaccination, testing and relaxation are becoming more and more opaque and contradictory. An overview with headlines.
On Germany's sunny island of Usedom, the hotel industry will be laid to rest this weekend: the Usedom Hotel Association, whose establishments are still not allowed to open after four months of lockdown despite dreamlike spring temperatures, is organizing a drastic poster campaign to draw attention to the sad situation of the tourism industry. The black posters depict a tombstone, with the designated inscription "Here rests a tourist business" emblazoned above it in large letters.
Vienna. Fresh from market researchers: planning of travellers is in full swing. They are ready to go. Only quarantine rules might keep them from taking a trip to another country. Among others, Austria is spending 10 million euros on promoting city and culture tourism.
Rome. Italy has a Ministry of Tourism again, Massimo Garavaglia. He inspires some hope, but reality is tough. Hoteliers expect 14 measures to be adopted. The current disaster is obvious.