Tourism is booming. Despite the "Trumpets".

Dear Insider,

Travel is booming and will continue to do so in 2025, despite Trump's whims. This week, the most important institutions have trumpeted this message out to the big wide world: International tourism has finally overcome the pandemic (UN), Travel is booming as an escape from the reality of life (analyses from Austria), the hospitality industry is losing out, but tourism is booming (Germany)... The Austrians were already investing significantly more in hotels in 2024, and a strong upswing is driving massive investments in the new mega-trend of camping, glamping & co - worldwide. Luxury cabins and tents are set to triple in value by 2032! Macy Marvel presents the major camping providers in Europe, including some chains with outdoor fever.

That's why Franck Gervais is also hyper-positive: The CEO led Europe's largest holiday park provider, the Pierre & Vacances Center Parcs Group (PVCP), from severe financial difficulties back to profit. The increase in revenue is due to higher brand standards, digitisation and the popularity of outdoor holidays. In addition to apartments, there are now cheaper and more expensive cabins and wooden houses, all of which are sustainable. A new price ticket from Comfort to Premium to VIP rooms now hangs on every door. Sarah Douag interviewed the CEO.

Booking.com has a problem with rates. Since 2014, the OTA has been at loggerheads with Italian hoteliers and the financial police. And now the site wants to reintroduce the dreaded parity rate clause, this time through the back door. Massimiliano Sarti summarises.

Financial news of a different kind was delivered this week by Aimbridge, a well-known and powerful global hotel management company and the world's largest third-party operator: It has USD 1.1 billion in debt and asks its lenders for a quick injection of capital…

In our News Mix today and in the personnel section, things are less stressful. On the public pages, it's a mixed bag again: The European Court of Justice strengthens passenger rights, Trump's withdrawal from the Paris Agreement is a kick in the guts for every tourism business and hotelier. In the AI world, many humanoid robots are already being built that can stand at the dishwasher. Sustainability pioneer Six Senses has recently received a global award for doing most things right. Hats off!

So head up! Have a good week!

Yours, Maria Pütz-Willems

Editor-in-Chief

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A hot new year

Dear Insider,

Forecasts and bare facts, that's how every year begins. But one thing is already changing from my perspective: The future of the industry is increasingly dependent on strategies and decisions over which hoteliers and investors have little or no influence. Taking the Netherlands and Great Britain as examples, we see today how the state is attempting to fill its empty coffers at the expense of tourism and the hotel industry. The Dutch government plans to increase VAT on overnight stays from 9% to 21% in 2026. The hoteliers will lose guests, employees and even investors, while the OTAs will gain. The UK government, on the other hand, will exert even more pressure: Britain is set to increase national insurance contributions from employers by 75%. This will hit part-time employees especially hard. Just two examples from a dangerous game with fire in two countries. Read it yourself!

For political decisions, entrepreneurs often have to take long-term risks. When things get tight, there is a risk of insolvency. Experts predict that insolvencies will increase drastically in Germany in 2025, particularly in the hospitality industry, but now also among the supposedly stable hotel groups. Insolvency under the debtor-in-possession rules may well be the last resort. What strategies will insolvency administrators use and how do they approach their job? To what extent do they take responsibility, for whom and what? We spoke to the Hanover-based law firm Anchor about this - chosen because it does not have any hospitality clients and is therefore unbiased in its response.