Tourism is booming. Despite the "Trumpets".

Tourism is booming. Despite the "Trumpets".

Maria Pütz-Willems

Dear Insider,


Travel is booming and will continue to do so in 2025, despite Trump's whims. This week, the most important institutions have trumpeted this message out to the big wide world: International tourism has finally overcome the pandemic (UN), Travel is booming as an escape from the reality of life (analyses from Austria), the hospitality industry is losing out, but tourism is booming (Germany)... The Austrians were already investing significantly more in hotels in 2024, and a strong upswing is driving massive investments in the new mega-trend of camping, glamping & co - worldwide. Luxury cabins and tents are set to triple in value by 2032! Macy Marvel presents the major camping providers in Europe, including some chains with outdoor fever. 


That's why Franck Gervais is also hyper-positive: The CEO led Europe's largest holiday park provider, the Pierre & Vacances Center Parcs Group (PVCP), from severe financial difficulties back to profit. The increase in revenue is due to higher brand standards, digitisation and the popularity of outdoor holidays. In addition to apartments, there are now cheaper and more expensive cabins and wooden houses, all of which are sustainable. A new price ticket from Comfort to Premium to VIP rooms now hangs on every door. Sarah Douag interviewed the CEO.

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A hot new year

A hot new year

Dear Insider,

Forecasts and bare facts, that's how every year begins. But one thing is already changing from my perspective: The future of the industry is increasingly dependent on strategies and decisions over which hoteliers and investors have little or no influence. Taking the Netherlands and Great Britain as examples, we see today how the state is attempting to fill its empty coffers at the expense of tourism and the hotel industry. The Dutch government plans to increase VAT on overnight stays from 9% to 21% in 2026. The hoteliers will lose guests, employees and even investors, while the OTAs will gain. The UK government, on the other hand, will exert even more pressure: Britain is set to increase national insurance contributions from employers by 75%. This will hit part-time employees especially hard. Just two examples from a dangerous game with fire in two countries. Read it yourself!

For political decisions, entrepreneurs often have to take long-term risks. When things get tight, there is a risk of insolvency. Experts predict that insolvencies will increase drastically in Germany in 2025, particularly in the hospitality industry, but now also among the supposedly stable hotel groups. Insolvency under the debtor-in-possession rules may well be the last resort. What strategies will insolvency administrators use and how do they approach their job? To what extent do they take responsibility, for whom and what? We spoke to the Hanover-based law firm Anchor about this - chosen because it does not have any hospitality clients and is therefore unbiased in its response.

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