Toxic scents, new opportunities and the new HITT Think Tank "Driving Performance"

Toxic scents, new opportunities and the new HITT Think Tank "Driving Performance"

Maria Pütz-Willems

Dear Insider, 


Last Friday we discussed the "collective failure of asset owners, banks and brands". Today we're going into more detail, leaving the head bashing aside. Union Investment and Art-Invest, which have since terminated both Revo contracts, soberly describe their options for reaction. The UI focuses on monitoring and alternatives but will also continue to work with white label operators. Art-Invest clearly demands that owners must generally take on more responsibility. For Hotour Consulting, portfolio deals tend to exude more toxic scents than individual deals, and the consultant and developer Christian Buer criticises the high equity ratios of banks and the role of key money. Susanne Stauss has posed questions and written sensitively on the issue. 


Yesterday, Revo Hospitality wrote a few lines on the status of the insolvency situation for the first time, and our editorial team has started to compile a list of affected Revo hotels in Germany; it does not claim to be complete, but could become a small guide. There will not be an official, complete list, as the responsible Berlin court informed us two weeks ago. 


Change of subject: Spain continues to boom, including in hotel investments, and is keeping its foot on the accelerator. The Netherlands, on the other hand, is much more cautious and selective. Two dynamics in one Europe, compared by Sarah Douag. 

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The German hospitality industry is tearing itself apart

The German hospitality industry is tearing itself apart

30.1.2026

Dear Insiders,


We need to talk. The industry needs to talk to each other after Revo's insolvency (under self-administration); it needs to be honest, to lay itself bare. Why? The German hospitality industry is currently tearing itself apart: "Operator insolvencies are the collective failure of asset owners, banks and branded companies." All stakeholders are sitting in the same shaky house of cards – and are tumbling into the abyss together. They are profit-centred, scale aggressively, and operate without controlled data.


Tigran Manvelyan analyses the structural system error with razor-sharp mathematical logic. He is 28, studied AI, is breaking down the data silos of the hotel industry with the help of AI, and sees the toxic structures of the operator model. Read first, then talk! Meanwhile, we continue our research. Everything takes time, especially in the complex case of Revo Hospitality.


This makes the 2026 forecast for the hospitality industry across Europe all the more positive. The sector is already in a "new cycle" thanks to new value-adding elements, namely revenue, operational performance, and asset quality. UN Tourism also promises sustained tourist flows worldwide. In 2025, 60 million more tourists travelled than in the previous year. Looking at the Global Hotel Alliance's figures for 2025, one is equally amazed by the willingness to travel and spend.

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