
Toxic scents, new opportunities and the new HITT Think Tank "Driving Performance"
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The German hospitality industry is tearing itself apart
Dear Insiders,
We need to talk. The industry needs to talk to each other after Revo's insolvency (under self-administration); it needs to be honest, to lay itself bare. Why? The German hospitality industry is currently tearing itself apart: "Operator insolvencies are the collective failure of asset owners, banks and branded companies." All stakeholders are sitting in the same shaky house of cards – and are tumbling into the abyss together. They are profit-centred, scale aggressively, and operate without controlled data.
Tigran Manvelyan analyses the structural system error with razor-sharp mathematical logic. He is 28, studied AI, is breaking down the data silos of the hotel industry with the help of AI, and sees the toxic structures of the operator model. Read first, then talk! Meanwhile, we continue our research. Everything takes time, especially in the complex case of Revo Hospitality.
This makes the 2026 forecast for the hospitality industry across Europe all the more positive. The sector is already in a "new cycle" thanks to new value-adding elements, namely revenue, operational performance, and asset quality. UN Tourism also promises sustained tourist flows worldwide. In 2025, 60 million more tourists travelled than in the previous year. Looking at the Global Hotel Alliance's figures for 2025, one is equally amazed by the willingness to travel and spend.
