Unhealthy buildings kill your brand
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Unhealthy buildings kill your brand

Sustainability: An environmentalist speaks plainly to investors

Carpets recycling Cradle
The circular economy (C2C/Cradle2Cradle) is not just a material strategy, but a value system. It starts with the carpet. / © adobe stock com, KI generated photo

Vince Limpens' message to the hospitality industry was clear and direct: It's time to stop thinking about doing "less harm" and start designing for real, positive impact. Over a 40-year building lifecycle, just 9% of costs are linked to construction and energy. The other 90%? That's operations. The door opener to success.

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Autor

Sarah Douag

Sarah Douag

worked for a travel agency before she started writing for French media. From Cannes and Paris, she moved to lively Amsterdam, where she analyzes international hospitality trends and their backgrounds with razor-sharp precision.

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