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With AI, procurement is becoming a sales tool

HITT: Supply chains to win hotels business? MindClick and Wyndham disagree

Hitt 2026 Brussels_Procurement_16-9_1920_c Maria Mindal, HI

Supply chains under discussion: new trends are emerging in the USA. / © Maria Mindal, HI

24.7.2026

This year, JoAnna Abrams, Founder and CEO of MindClick, joined HITT Brussels via video. She showed how supply chain data is increasingly winning business for hotels. Dimitris Manikis, President & Managing Director EMEA of Wyndham, shared the franchisee reality check on the matter. They agreed to disagree. A new era in the supply chain and procurement.

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Autor

Sarah Douag

worked for a travel agency before she started writing for French media. From Cannes and Paris, she moved to lively Amsterdam, where she analyzes international hospitality trends and their backgrounds with razor-sharp precision.

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