prizeotel terminates licence agreement with Radisson

Hamburg. March 2018 was meant to catapult prizeotel into a new more dynamic era. Two and a half years later, after the sale of a 49%-stake to the then Rezidor Hotel Group, Marco Nussbaum, the founder and CEO of prizeotel is frustrated: The stake in the trendy economy design brand has since been sold twice as a result of changes in majority shareholdings: from Carlson to the Chinese conglomerate HNA and then to the next Chinese conglomerate Jin Jiang, which aims to conclude its purchase by the end of 2018. Not much remains of the original spirit and motivation to grow the signature brand together with designer Karim Rashid – even if the impression from outside is a different one.