A chef is not a concept

A chef is not a concept

F&B Heroes: Rethinking successful gastronomy

Professional gastronomy kitchen
The technical demands on buildings are increasing due to the catering industry - the concept has to be right for the investment to pay off. / © Tim Plasse

A gastronomy and food concept must be a complex and strategic decision to achieve sustainable success. It's not about personal taste, says Tim Plasse, Managing Director of F&B Heroes. Only the guests and investors need to be pleased by the result.

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