A small paradise

Berlin. People's needs are becoming more varied, more individual; and supply and demand in the "accommodation market" is responding accordingly. At the same time, cross-over areas are growing. A very current example is provided by the segment for student housing and serviced apartments. Reiner Nittka, Chairman of GBI AG, describes the similarities and differences in a guest contribution for hospitalityInside.com, and compares key ratios from both segments.

Duesseldorf. Their faces were lined with disbelief: are there really people who do not know what a serviced apartment is? Insiders find it hard to believe that even creative and clever customers like advertisement pro Maximilian Fink were really struggling to find a "flat" for their own employees in another city ... The third "Serviced Apartment Camp" initiated by The Living Hotels and Wilde & Partner, its PR agency, held in mid-November in Duesseldorf consequently developed its own charming dynamic when it came to criticism. The mirror the external guests and speakers held before the decision makers of this segment made them think twice after all. According to a projection, the German market alone can easily take another 335,000 serviced apartments. Until then, the existing fragmented German suppliers should have become more professional.