And now we're expanding operations again
Arabella: New strategy, more white label, more Marriott & Rosewood
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Maria Pütz-Willems
is a passionate writer who travelled to over 40 countries and got to know the media world from many perspectives. She has been reporting on the international hotel industry for over 30 years and founded hospitalityInside.com in 2005. She finds her balance with fresh air, sports, cooking and sociable friends.
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The comeback
Munich. The dissolution of ArabellaStarwood Hotels nine years ago is now referred to within Schörghuber as the "foundation for the comeback". The Munich-based brewery and real estate group had at the time dissolved its joint venture with Starwood Hotels, resulting in the dissolution of the operating company as well. Today's Arabella Hospitality SE sees itself primarily as an investor, though it still acts as a manager and franchisee. The portfolio has now been adjusted and will be opened to further brands with no connection to Marriott, the new COO, Martina Maly-Gärtner, announces.
Stopped in full flow
Munich. As Wolfgang Neumann, CEO of ArabellaStarwood Hotels, returned to the office after his 3-week holiday on Monday morning, Dr Klaus N. Naeve, Board Chairman of the Schoerghuber Company Group in Munich, asked him to come into his office. What Naeve was about to say came completely out of the blue for Neumann. As of immediately, Neumann was relieved of his duties as CEO and was told that the management company for Schoerghuber's hotels would be dissolved. As we reported in "Breaking News" on Wednesday afternoon, the group only intends to invest in real estate and will no longer operate hotels. Management responsibility for all existing ArabellaStarwood Hotels will be transferred to the joint venture partner Starwood Hotels & Resorts. "It's a purely financial decision," Dr Naeve admitted in an interview with hospitalityInside.com. Wolfgang Neumann said: "I was faced with a decision that had already been taken, there was no prior discussion." The decision will be implemented by the end of the year: ArabellaStarwood Hotels will be dissolved and the majority of the 45 staff at headquarters will lose their jobs. Germany will also lose a large hotel company. The background to this radical act.