And now we're expanding operations again
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And now we're expanding operations again

Arabella: New strategy, more white label, more Marriott & Rosewood

Arabella Rosewood Munich, Restaurant Cuvillies
The new Munich flagship? The Rosewood Munich stands for ultra luxury. Overnight stays start at 1,000 euros. In the photo: the Brasserie Cuvillies. / © AHSE

The new ultra-luxury Rosewood Hotel Munich will not open until  mid-October, with 1,000 euros as an entry rate. Marriott's Extended Stay brand Residence Inn, however, also fills the till with 150 euros per night. Arabella Hospitality SE advances to white label operator, with  luxury classics and fresh franchise brands. With Rosewood and Marriott  at its side, expansion in DACH and Spain is underway. CEO Karl-Heinz  Pawliziki on the new strategy.

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Autor

Maria Pütz-Willems

Maria Pütz-Willems

is a passionate writer who travelled to over 40 countries and got to know the media world from many perspectives. She has been reporting on the international hotel industry for over 30 years and founded hospitalityInside.com in 2005. She finds her balance with fresh air, sports, cooking and sociable friends.

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