Current Issue
The crisis is also an opportunity
Dear Insider,
Three percent RevPAR growth in global tourism is still a solid figure under the new geopolitical conditions, says "true optimist" Sébastien Bazin. The Accor Group CEO is also pleased that the development and brand plans will absorb the new travel flows from Asia. In his mind, he now finds himself increasingly flirting with entering the US market; he sees a goal. Globally, lifestyle hotels are triggering strong revenues; they are the new cash cow.
Bazin always seeks an exchange of opinions and answers everything, while most of the other CEOs on the stage at the IHIF EMEA in Berlin say the same boring things every year and then immediately disappear back to platform 9 3/4. Meanwhile, the Investment Forum, which has been hyped for decades, is losing its lustre and along with it a visible number of exhibitors and participants. Never before have there been so many gaps between stands. Susanne Stauss summarises the changes at IHIF and on the market. She also discovered an increased sensitivity among hoteliers.
In contrast, hybrid artist Zoku from Amsterdam has found something new in the niche: vacant office towers next door, whose spaces can be spiced up, marketed and provide yields like hotel rooms. Various business models are stacked on one square metre, say the two co-founders, Hans Meyer and Marc Jongerius.
There are also impressive figures in the European luxury hotel market in particular - transactions are now in the double-digit billion range. In general, confidence in the European market continues to rise, according to another analysis. The Swiss also experienced this at micro level during the winter season. And it motivates the HR Group to change its name to Revo Hospitality to build a "revolutionary" platform that everyone can connect to in the future. We will be hearing a lot more from HRG/Revo.
In addition to our news mix, we have put together some IHIF news today. However, we have not (yet) heard anything about the takeovers that were hinted at in advance.
Once again, climate voices cannot be ignored: Experts warn of even more intense global warming. And - how "fitting": The EU postponed the Supply Chain Act this week. An intact natural environment and a good climate make people happy. The luckiest people around the globe are (once again) the Finns!
And how is Milan improving its climate values? Anyone who wants to smoke outside must now keep ten meters away from others. Anyone who invents such nonsense should also make their way to Harry Potter's Platform 9 3/4. Don't we have any other worries?
Yours, Maria Pütz-Willems
Editor-in-Chief
Accor CEO Sébastien Bazin remains optimistic, fine-tunes brands and markets
You have to stay the course during the crisis. Millions of Indian travellers will fill the midscale and economy hotels and Accor will guide them to new experiences off the beaten track. Luxury guests are getting younger and younger. Lifestyle is the new cash cow. With 25hours and other Ennismore brands, Group CEO Sébastien Bazin now wants to finally conquer the USA. Maria Puetz-Willems met him in Berlin.
Empty space in the tower next door inspires a new yielding idea
Disruption in 2016: Zoku flexibilises the classic room with a new way of thinking about space. The creative minds from Amsterdam concealed the bathrooms, integrated the kitchen and kitchen table and moved the bed "upstairs". The result was a hybrid of bedroom, serviced apartment and office. Now there is a new vision.
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