HITT

Thank you for being part of the HITT 2025 in Brussels!
We look forward to seeing you at HITT 2026!

Click to access the image gallery of HITT 2025 in Brussels

Click to access the image gallery of HITT 2025 in BrusselsHI Maria Mindal


Information on the last events can be found here:
HITT 2025
HITT 2024
HITT 2023

From tools to mindset

From tools to mindset

HITT 2025 Day 2: How Innovation is reshaping hospitality

As the rain joined the party on Day 2 of the HITT 2025 think tank in Brussels, the conversations took a sharp turn from concepts to concrete tools. The afternoon unfolded with intense discussions about what technology and artificial intelligence (AI) really mean for hospitality today, not in the distant future.

The end of the world has been postponed

The end of the world has been postponed

HITT Think Tank 2025 debated the future of Regenerative Hospitality

Buying a plot of land and building a hotel on it? That's no longer enough. Nature has priority. Stakeholders are demanding the revitalisation of biodiversity and the social integration of locals. Climate risks are rising, destinations struggling. Investors fight. The 8th HITT Think Tank showed the way to Regenerative Hospitality. Two days of intense debate in Brussels. 

Why can't I eat the golf course?

Why can't I eat the golf course?

Nature & Investments go hand in hand - Technology & AI change the workflow - The complete HITT program - 2 days, 20 experts - Get on board!

This HospitalityInside Think Tank (HITT) in Brussels will be one of the most strategic ever: It shows new paths to the future, to "regenerative hospitality", to the environment and to the locals. Whether and where sustainable hotels are built is no longer decided by investors, but by urban planners and new infrastructures. In the hotel itself, the AI works with the employees and not against them. And clever IT applications reduce the gap between operator and investor. 

Long-standing companions and partners: the sponsors of HITT 2025

Long-standing companions and partners: the sponsors of HITT 2025

HITT 2025 - The Program

HITT 2025 - The Program

The Title: "Nature's Appeal: Can Hospitality be regenerative? Risk, Resilience & Innovation"

HITT - The Film


Save the Date! 11-12 May 2026 in Brussels!

HITT is an unconventional, English-speaking event  launched in 2018.

  • Casual, but with high-calibre experts from inside and outside the industry.
  • Limited in number, not in quality.
  • Inspiring deep thoughts instead of shallow PR talk.
  • Personal, direct, interactive and off-the-record.

The floating forum is a place to share knowledge, exchange ideas and develop solutions for the industry’s most pressing issues: digitalisation, sustainability and human resources.

Senior executives and experts from hotel operation, hotel real estate, finance, sustainability, digital transformation, legal and HR are most welcome.

Let’s take this journey to find answers together!

Contact:

Anne Greisel

Executive Assistant / Event Manager

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International, innovative, always ahead. Become a part of the HITT Community.

Origin of attendees.

Origin of attendees.

Origin of attendees.

Advisory Committee

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Prof. Dr. Willy Legrand

PROFESSOR, AUTHOR, RESEARCHER & SPEAKER 

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Heleri Rande

HOSPITALITY STRATEGIST, WRITER, SPEAKER, PRESENTER

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Prof. Dr. Alexander L. Schmidt, Hotelschool The Hague

PROFESSOR OF TECHNOLOGICAL INNOVATION

A Series of Events

HITT edition 8, 2025 Nature's Appeal: Can hospitality be regenerative? Risk, Resilience & Innovation
Programme / Summary 1 / Summary 2 / Impressions / Archive

HITT edition 7, 2024 Adapt and Transform: Mastering Hospitality ESG and Innovate with Hospitality Tech Labs Programme / Summary 1 / Summary 2 / Impressions / Archive

HITT edition 6, 2023 Next Level: Measure. Benchmark. Drive. Lifting Sustainability from intention to traction. Programme / Summary 1: Tourism and hotel industry in the crossfire / Summary 2: ... or our industry will disappear / Archive

HITT edition 5, 2022 Embrace ESG for people, planet and prosperity. Programme / Summary / Impressions

HITT edition 4, 2021 Sustainability & Digitalisation: The Change Drivers. Programme / Summary / Video 

HITT edition 3, 2020 Boost your Service Delivery. Programme / Summary

HITT edition 2, 2019 Digitalisation. The New Value Creator. Programme / Video / Summary

HITT Premiere 2018 Emerging Technologies. Friend or foe? Programme / Video / Summary

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