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HITT 2025 - first impressions

Click here to see first impressions of the HITT 2025 in Brussels

Click here to see first impressions of the HITT 2025 in BrusselsHI Maria Mindal

The end of the world has been postponed

The end of the world has been postponed

Buying a plot of land and building a hotel on it? That's no longer enough. Nature has priority. Stakeholders are demanding the revitalisation of biodiversity and the social integration of locals. Climate risks are rising, destinations struggling. Investors fight. The 8th HITT Think Tank showed the way to Regenerative Hospitality. Two days of intense debate in Brussels. 

HITT 2025: Biodiversity and infrastructure

HITT 2025: Biodiversity and infrastructure

Nature sounds the alarm. Green switches to red. How can biodiversity, infrastructure and tourism investment be reconciled? The HospitalityInside Think Tank (HITT) in Brussels will be looking for solutions on 26-27 May 2025. Many people are not yet aware of the topic itself, including investors and developers in the hospitality industry.

HITT 2025: Nature's wake-up call, a call to rethink

HITT 2025: Nature's wake-up call, a call to rethink

The event location in Brussels has long since been decided, now the title and programme of the 8th HospitalityInside Think Tank (HITT) on 26/27 May 2025 follow: "Nature's Appeal: Can Hospitality be regenerative? Risk, Resilience & Innovation." Here are the contents; the names of the experts will follow shortly. Registration is open! 

Nature is the new partner

Nature is the new partner

The images of disasters are no longer changing, but the message has changed: No longer clean up damage, but prevent damage! Proactively protecting nature - merging it with infrastructure and project planning for tourism and hospitality. This is exactly where the HITT Think Tank 2025 (26/27 May in Brussels) comes in - for and with investors, operators, financial experts, lawyers, ecologists, architects, planners... Join us!

Why can't I eat the golf course?

Why can't I eat the golf course?

This HospitalityInside Think Tank (HITT) in Brussels will be one of the most strategic ever: It shows new paths to the future, to "regenerative hospitality", to the environment and to the locals. Whether and where sustainable hotels are built is no longer decided by investors, but by urban planners and new infrastructures. In the hotel itself, the AI works with the employees and not against them. And clever IT applications reduce the gap between operator and investor. 

Long-standing companions and partners: the sponsors of HITT 2025

Long-standing companions and partners: the sponsors of HITT 2025

HITT 2025 - The Program

HITT 2025 - The Program

The Title: "Nature's Appeal: Can Hospitality be regenerative? Risk, Resilience & Innovation"
Päivi Hagedoorn, IHCP Hotels

Päivi Hagedoorn, IHCP Hotels

DIRECTOR OF HOTELS

Joop van Heekeren, citizenM

Joop van Heekeren, citizenM

ENTERPRISE ARCHITECT

Antoine de Borman, Perspective Brussels

Antoine de Borman, Perspective Brussels

CHIEF EXECUTIVE OFFICER

Xander Bueno de Mesquita, Treating Life Well

Xander Bueno de Mesquita, Treating Life Well

FOUNDER

Marc Lehmann, Howden

Marc Lehmann, Howden

HEAD OF PHYSICAL CLIMATE RISK ADVISORY

Tobias Köhler, Onsai

Tobias Köhler, Onsai

CHIEF COMMERCIAL OFFICER

Olivier Garaïalde, Center Parcs

Olivier Garaïalde, Center Parcs

CHIEF EXECUTIVE OFFICER EUROPE

Eelis Rytkönen, Ylva

Eelis Rytkönen, Ylva

CHIEF IMPACT LEADER

Caroline Tivéus, Pandox

Caroline Tivéus, Pandox

SENIOR VICE PRESIDENT, DIRECTOR OF SUSTAINABLE BUSINESS

Iis Tussyadiah, Surrey Business School

Iis Tussyadiah, Surrey Business School

DEAN

Emma Johansson, Studio Puisto Architects

Emma Johansson, Studio Puisto Architects

CO-FOUNDER

Siniša Topalović, Horwath HTL Croatia

Siniša Topalović, Horwath HTL Croatia

GLOBAL HEAD OF TOURISM ADVISORY AND PARTNER

Michael P. Struck, Ruby Hotels

Michael P. Struck, Ruby Hotels

CHIEF EXECUTIVE OFFICER, MANAGING DIRECTOR & FOUNDER

Dr. Misa Labarile, European Commission

Dr. Misa Labarile, European Commission

POLICY OFFICER, Directorate-General Mobility and Transport, Unit 001 Tourism

Prof. Graham Miller, Nova School of Business and Economics

Prof. Graham Miller, Nova School of Business and Economics

RODRIGO GUIMARÃES CHAIR OF SUSTAINABLE BUSINESS AND ACADEMIC DIRECTOR

Michaela Reitterer, Boutiquehotel Stadthalle Vienna

Michaela Reitterer, Boutiquehotel Stadthalle Vienna

CEO & OWNER-OPERATOR

Prof. Dr. Alexander L. Schmidt, Hotelschool The Hague

Prof. Dr. Alexander L. Schmidt, Hotelschool The Hague

PROFESSOR OF TECHNOLOGICAL INNOVATION

HITT - The Film


HITT is an unconventional, English-speaking event  launched in 2018.

  • Casual, but with high-calibre experts from inside and outside the industry.
  • Limited in number, not in quality.
  • Inspiring deep thoughts instead of shallow PR talk.
  • Personal, direct, interactive and off-the-record.

The floating forum is a place to share knowledge, exchange ideas and develop solutions for the industry’s most pressing issues: digitalisation, sustainability and human resources.

Senior executives and experts from hotel operation, hotel real estate, finance, sustainability, digital transformation, legal and HR are most welcome.

Let’s take this journey to find answers together!

Contact:

Anne Greisel

Executive Assistant / Event Manager

+49 821 885880 20 anne@hospitalityinside.com
International, innovative, always ahead. Become a part of HITT 2025.

International, innovative, always ahead. Become a part of HITT 2025.

International, innovative, always ahead. Become a part of HITT 2025.

Locations

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Welcome to Tour & Taxis

Tour & Taxis has an interesting history and is now a major urban development project. The Tour & Taxis area was originally a large goods station and warehouse complex built in the 19th century. It was primarily used for goods transport and logistics in Brussels. The name ‘Tour & Taxis’ comes from the original owners, the Taxis brothers, who operated the site in the 19th century.


Today, the site has been redeveloped and is used for flats, offices, parks and cultural facilities. The site is an example of the transformation of an industrial site into a modern urban neighbourhood that combines history and the future.

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Gare Maritime - the historic centre

The Gare Maritime is the impressive centrepiece of the Tour & Taxis area. Originally built as an elegant railway station for international maritime traffic, today the building is characterised by its impressive architecture and versatile uses. With high ceilings, large windows and an open-plan layout, the Gare Maritim offers an inspiring atmosphere for conferences, exhibitions, galas and other events. The historic backdrop gives every event a special charm and creates an unforgettable experience for all guests.

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Hotel Indigo Brussels - HITT Hotel 2025

This modern boutique hotel is in the heart of the Belgian capital and offers stylish and comfortable rooms. Owned by Pandox and operated by IHG, the hotel impresses with its trendy design, friendly atmosphere and central location, making it easy to explore the main sights of Brussels on foot or by public transport. It is located directly on Place Charles Rogier, from where the shuttle to Tour & Taxis departs.

Advisory Committee

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Prof. Dr. Willy Legrand

PROFESSOR, AUTHOR, RESEARCHER & SPEAKER 

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Heleri Rande

HOSPITALITY STRATEGIST, WRITER, SPEAKER, PRESENTER

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Wolfgang M. Neumann, World Sustainable Hospitality Alliance

CHAIRMAN AND NON EXECUTIVE DIRECTOR

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Anthony Williams, Destination 360

MANAGING DIRECTOR

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Xenia zu Hohenlohe, Sustainable Markets Initiative

CHIEF GROWTH OFFICER

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Prof. Dr. Alexander L. Schmidt, Hotelschool The Hague

PROFESSOR OF TECHNOLOGICAL INNOVATION

A Series of Events

HITT edition 7, 2024 Adapt and Transform: Mastering Hospitality ESG and Innovate with Hospitality Tech Labs Programme / Summary 1 / Summary 2 / Impressions / Archive

HITT edition 6, 2023 Next Level: Measure. Benchmark. Drive. Lifting Sustainability from intention to traction. Programme / Summary 1: Tourism and hotel industry in the crossfire / Summary 2: ... or our industry will disappear / Archive

HITT edition 5, 2022 Embrace ESG for people, planet and prosperity. Programme / Summary / Impressions

HITT edition 4, 2021 Sustainability & Digitalisation: The Change Drivers. Programme / Summary / Video 

HITT edition 3, 2020 Boost your Service Delivery. Programme / Summary

HITT edition 2, 2019 Digitalisation. The New Value Creator. Programme / Video / Summary

HITT Premiere 2018 Emerging Technologies. Friend or foe? Programme / Video / Summary

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