The 9th HospitalityInside Think Tank will take place on May 11/12, for the second time in Brussels. Delve deeper into the chances of success for sustainable resources in these difficult times! This drives performance. Best practice proves it. Top-class experts will analyse supply, architecture & design, food waste, robots & managers with you. And experience live in the group what your AI profile looks like and how AI guides you to an early warning system. The registration form is ready.

Sustainability is when trekking tourists install solar panels in the mountains. Innovation is when a tool is intelligently combined with the human factor. A new team of moderators will shape the 8th HospitalityInside Think Tank: Prof. Graham Miller and Prof. Alexander Schmidt. In May in Brussels.

Buying a plot of land and building a hotel on it? That's no longer enough. Nature has priority. Stakeholders are demanding the revitalisation of biodiversity and the social integration of locals. Climate risks are rising, destinations struggling. Investors fight. The 8th HITT Think Tank showed the way to Regenerative Hospitality. Two days of intense debate in Brussels. 

As the rain joined the party on Day 2 of the HITT 2025 think tank in Brussels, the conversations took a sharp turn from concepts to concrete tools. The afternoon unfolded with intense discussions about what technology and artificial intelligence (AI) really mean for hospitality today, not in the distant future.

CHAIRMAN AND NON EXECUTIVE DIRECTOR

MANAGING DIRECTOR

PROFESSOR, AUTHOR, RESEARCHER & SPEAKER 

PROFESSOR OF TECHNOLOGICAL INNOVATION