Editorial
Dear Insiders,
We offer midscale lifestyle at the cost of a budget hotel, prizeotel CEO Connor Ryterski tells Susanne Stauss, full of confidence: The quirky, motley design brand with the signature of New York design pop star Karim Rashid not only kept a sharp eye on the competition during the crisis, but also made peace with its parent company, Radisson: The new style is softer with the bright yellows turned into natural and pastel colours.
Nevertheless, the wild origins are still recognisable, and that's how it should stay: prizeotel, currently with 10 hotels on the market, wants to grow by 45 hotels - with conversions, through franchise deals and a new pay-for-performance model for the owners. The tiny German boutique brand, brought on board by former Radisson CEO Wolfgang Neumann in 2016, is now the growth driver for Radisson in the EMEA region.
Dynamism is desirable, but a quick stumble is not. Otherwise, you're flat on the floor like the co-living segment, whose faster-further-higher competition during the pandemic ended in bankruptcies, forced sales and takeovers. The 2nd generation now wants to lead nomadic shared living to success. Following the Co-Liv summit, Sylvie Konzack worked out why this segment does not want to be reduced to hospitality: It is not male, not female, but diverse.
Since corona, we have been changing on a daily, hourly basis... We live with the "new normal"... But the travellers don't care about that right now: They seem to have repressed the change, and just want corona, and the climate debate gone. They want just one thing: to book early and travel. They behave as before corona, though prefer to stay in their own country for the time being. The Austrians, who repeatedly question everything with study after study like no other tourism-dependent country in Central Europe, want "change". An interesting balancing act between the tour operators and their customers, observed by Fred Fettner.
And now it's getting expensive: Trivago must now pay a USD 33 million fine in Australia for misleading customers: An algorithm favoured hotels that paid particularly high cost-per-click fees. In Germany, industry associations are angry about a court ruling that considers the bed tax for private travellers to be legal and even allows these taxes to be levied on business travellers as well.
You can also learn about trends, aberrations and confusions in our two sustainability news stories today, e.g. that many travellers would love to book sustainable hotels, if only they could find them! Here I can say only this: Come to the HITT Think Tank in Berlin on 27/28 June and you'll learn how to sustainably place your message on the website and gently entice customers into your "green" accommodation. This is what "nudging" is about and we invited a top professional who studies exactly this to show us how: Dr Crispian Tarrant, Founder & Managing Director of BVA BDRC Group, a global research group based in Paris. Register at www.hitt.world. There are only five weeks left until HITT and only five spots left.
Expo Real is also just five months away and the response from exhibitors is great. The trade fair is no longer planning with five halls, but with seven. Our joint stand "World of Hospitality" will be present with two stands in hall A1. 14 well-known companies from the hotel industry are already registered, three places are still available. Details can be found on the homepage of www.hospitalityInside.com today. We promote our partner companies - and gladly others as well - not only online, but also again in our high-quality Expo Real SPECIAL, printed at the trade fair and in Munich trade fair hotels, permanently viewable as ePaper on hospitalityInside. Hoist your flag here - with us and our community!
Yours, Maria Pütz-Willems
editor-in-chief
Your opinion? maria[at]hospitalityInside.com
Dear Insiders,
The big chains think very highly of themselves, focusing first on their investors and pipeline, then on their brands and their guests. And finally on the employees. This order may change slightly at times, but employees remain at the bottom of the list.
In Austria, things are now quite bad as a result. Ahead of the anticipated great summer season, the tourism sector is alleged to face a shortage of 50,000 workers! Proof that private companies haven't been treating their employees well either?! Or so it seems. It starts with the student interns: If the first contact with the industry is negative, the next generation says "goodbye forever!" Hospitality professionals and politicians are now at loggerheads. 58% of businesses want to close or rethink their model. This would be a radical break in Europe's model tourism country...
Measured against these challenges, all other worries shrink into the background. A tiny blip on the political horizon in this situation is the new Tourism State Secretary Susanne Kraus-Winkler, herself a hotelier, long-time HOTREC President and functionary in the Austrian Chamber of Commerce. hospitalityInside readers know her name.
And they also know the name Sébastien Bazin. Between this and our last meeting in Berlin, there were only seven months, and already the Accor CEO has again set a new focus in the strategy: He continues to drive the chain toward stronger cross-brand thinking, multiplying success stories and a condensed expansion. Will he also condense the 43 brands? "I created my own monster," he admits, promising to clean up. An update.
Correcting its own optimistic plans is not easy for Pierre & Vacances-Center Parcs. But the ex-Accor executive at the helm, Franck Gervais, is lowering targets, reducing the pipeline, renovating and focusing on the premium segment: Family-focused local experiences are key. The German Center Parcs have shown that it works: In 2021, they achieved record occupancies and topped revenue targets. But not until 2025 will everything be good again - says the plan.
You should always pay attention when it comes to the implementation of ESG targets. The non-profit organisation Energy and Environment Alliance is now organising in London: It is already in the process of creating the first global, science-based standards for sustainable building management in the hospitality industry. What this circle now works out could later determine the specifications of governments. Big names are there, big goals defined.
Speaking of sustainability? Have you already registered for the HITT Think Tank on June 27/28? If you pay attention there, you will have fewer nasty surprises later... www.hitt.world
From the world of colourful news: Hostats shows in figures how current cost increases are eating into profits; the EU is extending the covid digital passport until 2023; and in Italy, the crises have helped chains. Choice EMEA CEO Jonathan Mills and Marriott's Chief Development Officer Jerome Briet give a brief insight into their current situation. IHG, Hilton, Hyatt and GHA/Global Hospitality Alliance report in more detail today in their Q1 reports. As always, this issue is rounded off by personalia and a colourful bouquet of market news.
Stay optimistic: The full platforms I saw across Germany last week and this week are a clear signal that the tourists are back! But so is the rail chaos. Tourism and mobility are closely related.
Yours, Maria Pütz-Willems
editor-in-chief
Your opinion? maria[at]hospitalityInside.com
Dear Insiders,
The international hospitality family came together again this week in Berlin, enjoyed the parties and celebrated the current strong upturn in business. But optimism is tainted with worry. The travellers just want to set out on their trips, but their hosts, like the investors, are being thwarted: There are no products, few transactions, but massively exploding costs and high inflation, far too expensive properties and rising interest rates... Anyone who commits their signature now is betting on pure risk. Susanne Stauss and I experienced an IHIF without mega news, but with many a furrowed brow.
In the tourism country of Austria, the focus is now fully on this year, in which - in view of the cost increases - every cent of revenue counts even more. The new Head of the Austria Tourism Board is now pushing the country massively: with €22 million this year alone! The money flows into city and MICE tourism as well as sustainability. Main target group: the German neighbours. In the resort industry, however, the gap is also widening, according to a futurologist. And there, it's not numbers that count, but content-strong hotel products.
During the pandemic, interest in the metaverse exploded - the universe in which it will be possible to "travel digitally" in the future. Wall Street projects that the metaverse economy could encompass a total market of $8 trillion to $13 trillion by 2030. Will hoteliers jump on this bandwagon or watch it pass by once again? In a week when the industry sees little prospect for big moves, this foray into virtual tourism is a must read today!
From Berlin, we bring you more exciting info: latest figures on the European hotel industry and an analysis of European hotel transactions in 2021. Primestar has presented its first own brand June SiX in three variants and hospitalityInside learned from well-informed circles that Success Hotel Group - in insolvency mode since January - has apparently found an investor. This is even an exclusive for our readers.
This and more - read for yourself! It's worth it! We will prepare the more intensive topics and conversations, including with hotel CEOs, for the coming issues.
Yours, Maria Pütz-Willems
editor-in-chief
Your opinion? maria[at]hospitalityInside.com
Dear Insiders,
Slowly, very slowly, new opportunities and new trends are emerging from the corona disaster. Or rather, good, old values are solidifying again. These are the buzzwords which inform and permeate our topics today.
Susanne Stauss' research on new or old resort operators, for example, has shown that national or regional families still have the best hand in this segment. Big brands and franchises in particular still have a hard time in Europe, at least in the German speaking regions. We have known since the second part of our series that the much touted run by investors on the resort industry is not the reality. In part three today, successful operators who have already grown into small groups say that no institutional investor has come knocking on their door yet. And that’s a good thing: with each passing month, they raise the bar on quality. Unlike city hotels, resorts can only be pressed on to an Excel sheet to a limited extent.
"We are moving from a value chain to a value appreciation chain," says a new member of the new think tank Union der Wirtschaft. In Berlin on Monday, roughly 70 participants discussed the lessons learned from the corona pandemic with Germany's tourism coordinator Claudia Müller and the major political parties. hospitalityInside was the exclusive media presence. With such organisation as well as with the direct dialogue format it offers, the Union currently has a good chance of finally getting the sector heard in politics. Within a year, it has gained over 100 members and 39 associations as partners, with the hospitality and food industries as its strongest pillars.
The message from this, also for established hotel associations, is: The balance is shifting as courage towards lobbying work is growing. And the opportunities to change things for the better are there, even in a divided, jealous Germany. Talk to each other, across segments, give voice to your strengths. Then politicians begin to listen better.
The new Meeting and EventBarometer 2021/2022, which was presented yesterday for Germany, also sends positive trend signals. There are many signs that the business travel and MICE market is recovering. Hybrid is increasing massively, but service is also in demand again.
International travel is also picking up steam, as the WTTC figures show. At the same time, the UNWTO has excluded Russia from its circle.
The new EU rules to combat illegal content on social media are rated as the toughest regulation against the global tech giants. The tougher Digital Market Act were passed last Saturday.
A new wind is blowing, it feels as if sheer will and values suddenly mean something again. Nevertheless, the pipelines continue to grow, investment vehicles are pouring millions into high-tech, pan-European operator models. And the Q1 balance sheets of the stock market listed chain hotel companies also reflect adherence to agreed strategies. But the general tone betrays change.
If you want to hear these tones when it comes to sustainability, I draw your attention again today to our HITT Think Tank at the end of June! More at www.hitt.world.
Yours, Maria Pütz-Willems
editor-in-chief
Your opinion? maria[at]hospitalityInside.com
Dear Insiders,
The tulips are in bloom, the sun is smiling, but most hoteliers don't share the happy mood. Even when Easter business is booming, skyrocketing energy costs and inflation cast long shadows. "By 2023 at the latest, higher costs will come hammering down on all hoteliers," Otto Lindner says, Chairman of the German Hotel Association, responding to my many questions today about the state of the industry. He admits that it is very difficult to explain the increase or even the elimination of the €54 million aid cap to politicians. And so 15-20 larger hotel groups continue to worry. He also criticizes the attitude of owners/investors and the wild west methods evident up to 2019.
The hotel industry has to endure the heat. Pressure is also increasingly coming from lean, and fully digitised limited service concepts such as Numa or Limehome. These are increasingly beginning to tread on the toes of classic hotels, Anett Gregorius says, referring to the new Serviced Apartment Report for Germany, available from next week. Our insiders are already reading the first figures and trends today! In the - supposed - long-stay segment itself, competition is now developing for short-stay.
And what's next for the resorts? In the second instalment of our resort series this week, just in time for the Easter break, we dispel profit hunters of their illusions: Serious investors are few and far between, and the segment does not offer enough products for funds. Resorts are a black box! This is another reason why there is no boom, at best a flat wave on the Baltic Sea.
The bow wave before our event ship, on the other hand, is impressive. Pushing through the water, with a knowledge-thirsty crowd of 50 people in its interior, the discussions will firmly focus on all things sustainable on 27/28 June: Green finance, increasing the value of sustainable real estate, nudging, supply chain and franchise, reduced emissions from new and existing buildings, architecture and design - and last but not least, the social components of ESG goals. We are expecting positive commitments from our final impulse generators shortly. Here is the direct link to the current programme.
Today, we introduce you to our HITT sponsors, without whom this event would not be possible: Accor, Arabella Hospitality, Bette, Drees & Sommer, Expo Real, LHC, Uniper and Hotelschool The Hague. They are passionate about sustainability in their companies and value our quality- and content-focused format, where you get to talk directly, openly and honestly with top-class experts and industry peers. Sustainability knows no competition! The future can only be mastered together. www.hitt.world
We'll be back in the office from 25 April, preparing hot topics for you again on 29 April, including Part 3 of our Resort Series. From the end of April, industry appointments will also start piling up again, so I hope to see some of you again in Berlin.
The hospitalityInside team wishes you a Happy Easter!
Yours, Maria Pütz-Willems
editor-in-chief
Your opinion? maria[at]hospitalityInside.com
Dear Insiders,
Is the resort hotel boom just hype? Perhaps just a replacement in the dreams of greedy investors who have not recovered from the business hotel shock? Today, we start a three-part series on resorts in German-speaking Europe, with performance figures from experts first. Desire and the reality are some distance apart. In hotelier-speak, that means: A Holiday Inn Express between Freiburg and Europapark is not a resort. Providing hot water doesn't quite make you a spa hotel.
Wishful thinking and self-deception are also out of place when it comes to "green" business travel. So it was worth listening to a webinar featuring VDR, TravelPerk, Enterprise Car Rental and ClimatePartner. They speak from the standpoint of corporate customers and see: Over the past two years, sustainability has moved into the top 3 claims against hotels in the RFP process. CO2 becomes the key currency. And everyone would benefit if the hotel industry developed a uniform "green RevPAR." Who will start?
More beds for Ukraine please! In a web talk, seven hotel initiatives presented themselves to the media; they have all built - virtually overnight - booking platforms exclusively for refugees and urgently need further help from hotel colleagues. Demand is pushing everyone to their limits: Hundreds of thousands of people are looking for a bed every day, but there are at most ten percent on offer. Under the name "Open Door", the seven now want to bundle their activities and increase them even more. We're posting this report on our page 1 so you can share it with colleagues.
The war in Ukraine does not prevent most travellers from travelling, but does affect their planning, with most booking last minute. With inflation and energy costs, travel budgets are probably shrinking now, too. The flying trend is on the wane. Details from the latest Travel Compass, as well as from other travel analyses from the past week.
Certainly, the corona crisis is moving further into the background the faster energy costs shoot up. Figures from the latest association survey in Germany show the extent of the chokehold. The pandemic has clearly receded in the wake of this new threat. Incidentally, the German Ethics Council this week settled accounts with the German government's corona mismanagement: Its 161-page report doesn't hold back. We also found references to the hotel and tourism industry in it.
The Serviced Apartment market continues to boom, the British editors of market reports for Europe cheer - speaking quite generally and without being too fine-grained about country differences. I have to comment on that for a minute. There is nothing to add to the first annual financial statement issued by the operator Munich Hotel Partners, which went public last year and has since ventured ever larger expansion steps.
As always, we also bring you interesting personalia, lots of news from the real estate and brand world - and last but not least, today another announcement regarding out HITT Think Tank in June: Glenn Mandziuk, the new CEO of the Sustainable Hospitality Alliance as of 1 May, will deliver the keynote address.
He himself knows the hotel industry from his parents' business, but in the meantime he has also become acquainted with the tourism world from a destination and sustainability perspective. Get to know this far-sighted expert personally and discuss with him. Our impulse providers are selected personalities whose voice counts in the industry. You can also find this article on our homepage! And find more information about the program and prices on www.hitt.world.
I wish you all a great read.
Yours, Maria Pütz-Willems
editor-in-chief
Your opinion? maria[at]hospitalityInside.com
Dear Insiders,
Senior management of the Chinese Huazhu Group were in Frankfurt this entire week. Their visit to hotel subsidiary Deutsche Hospitality ended yesterday with the dismissal of CEO Marcus Bernhardt. From my point of view, this is a short-sighted act, but it is not new: Asians have a hard time dealing with lease commitments, don't like unions, and instead focus on full-throttle growth.
And corona has had no impact on these expectations. To announce at the end of 2020, in the first year of corona, of all times, that the target is to grow by 700 hotels by 2025 is a clear indication of megalomania. Now it's pure loss of face for Huazhu. Bernhardt, who didn't start until November 2020, has become the sacrificial pawn in this game. His successor will be Oliver Bonke, most recently CEO of Shangri-La Hotels. Perhaps he understands Chinese.
Following the announced change of CEO at Lindner Hotels, I spoke briefly with the new incumbent Arno Schwalie and the remaining Frank Lindner.
More amusing and light-hearted are our other topics today: Sarah Douag made a last-minute visit to Expo 2020 in Dubai, which ended yesterday. She made it through "only" 25 of 192 pavilions in the whole four days though - and gushes about this peaceful landscape of innovation in technology and sustainability from all around the world she saw. She experienced hawks with photovoltaic wings, watched children interacting with bumblebee robots on wheels, and admired the largest 360-degree screen ever created for projections on a dome 70 meters high and 150 meters wide.
The sales manager, who was desperate for WiFi during her workation at a holiday club in Mauritius, was also amazed. Sylvie Konzack now sheds light on the mistakes and pitfalls that turn bleisure into frustration. It's not as easy as the chains would like it to be!
We were in Hamburg on Tuesday and enjoyed the day with 20 HITT guests. In an in-depth workshop with our HITT partner Drees & Sommer they learned how real estate will change. Conrad Hilton's motto "location, location, location" is definitely over; in the future, it will be function, networking and location. This article, which presents only a fraction of our workshop, will be available on our page 1 for all to see. We will continue to discuss real estate change at our HITT on 27/28 June in Berlin.
Also: Learn more about nudging! The growing search for "green" accommodation offers a mega opportunity to meet the guest's needs. We introduce Dr. Crispian Tarrant, Founder & Managing Director of the BVA BDRC Group, today as another impulse generator at our Think Tank at the end of June! Read here. Have you registered to participate yet? www.hitt.world
Another project is also gaining momentum: the joint stand at Expo Real in October! The registrations for the "World of Hospitality" so far indicate a lively autumn trade fair. However, most options for co-exhibitors are still available. The early booking period has been extended until 8 April. Details here.
Yours, Maria Pütz-Willems
editor-in-chief
Your opinion? maria[at]hospitalityInside.com
Dear Insiders,
The Easter season is approaching, staff members are urgently needed. The current lack of professionals is setting the creative heads in motion: Via a campaign, the operator MPH from Munich is looking for pensionists who fancy hotels. The association Zuercher Hotelier Verein launched a lateral recruit programme... We collected examples for "express employees". With spontaneous realisation or a certificate after several months of training. I am very curious about the outcomes of these efforts.
In Germany, Dehoga updated the guidelines for its qualified jobs in the hotel industry and gastronomy. The go-ahead will be in August.
Motel One extended its well-being package for employees this year, at the short-time compensation and with re-deployed incentives. Despite massive losses last year, which only led to a "black zero" due to state aids, HR is key for the further rigorous expansion. "Currently, we are a leaseholder in demand," says co-CEO Stefan Lenze – and not only in Germany. In the background, the budget design group is testing trends. The balance sheet figures from the press release are always one thing; the other are the details in direct talks with the management…
Despite and against all odds, the winter season 2021/22 in the German-speaking region surpassed most expectations. The "white gold" has returned, as sports equipment producers rejoice. However, destinations and tourism businesses are staggering in the ups and downs of the restrictions.
Energy prices: Austria has found a regulation to relieve its hotels. A new guideline about sustainable culinary art reveals the sins of food waste and provides best practice. While others have designed flying taxis and a hybrid bicycle-car. And many others, agreements for new hotels. And others have reached the top of new businesses.
The world progresses, adapts. The country needs new people and more courage! Not only in the industry.
Have a good week.
Yours, Maria Pütz-Willems
editor-in-chief
Your opinion? maria[at]hospitalityInside.com
Dear Insiders,
A medium-range rocket launched from Kaliningrad would take just 4.5 minutes to reach Berlin. Since reading this, corona no longer seems so important. And I'm not alone here. Many people meanwhile think this too. The war in Ukraine is affecting the whole economy, and tourism and the hotel industry in particular. The question mark now stands over the previously anticipated summer boom. The signs are still contrary: Does the fear of war increase or decrease the desire to travel?
The hospitality sector, itself in distress, has opened thousands of hotel doors to refugees from Ukraine, and has done so for free. This can only be praised! Looked at positively, this gesture creates an international social glue that can be very valuable for society general as well as for the employment situation in tourism in particular.
On Sunday, Germany will relax the corona rules - at a moment when new infections are skyrocketing. Vaccination helps to ensure symptoms are milder, as we all know, but not always. This means every hotelier, restaurateur and citizen must take greater responsibility for their own actions. The appeal to everybody should be to voluntarily wear the mask just a little longer. It does not hurt and helps. Only 35% of the Ukrainian refugees have been vaccinated; after their experiences at home, we must now do all the more to help protect these "travellers". After all, the husbands, brothers and fathers of the refugee women and children are currently also protecting us here in Europe.
These pictures already illustrate the great social responsibility that is often mentioned in discussions about sustainability. The middle letter of ESG, S for Social, is currently the most important, the first creates the framework for future interaction. That's why today I can only praise the fact that a panel discussion at the digital ITB managed to break the mega-topic down to a pragmatic level.
Accor CEO Sébastien Bazin criticised emissions trading, saying: We must stop compensating and instead contribute to positive value! A luxury hotelier reported how he convinces his owners of "green investments", and Wolfgang Neumann from the Sustainable Hospitality Alliance - which increasingly links hotel groups with partners from project development and real estate - passionately advocated simply starting with initial measures in everyday life. This is how the small things lead to the big! Today we are making this article public, accessible to all.
But intellectual support from universities and business schools is also needed. There, students line up to learn more about ESG & Co. But the institutions themselves are moving at a snail's pace. Bärbel Schwertfeger asked questions of various universities and business schools. Pretty much everywhere, a comprehensive integrated approach is lacking. The Hotelschool The Hague is the most committed.
Beyond Green, the young sustainability brand of Preferred Hotels and Beyond Green Travel, also aims to make each individual hotel a local sustainability champion. 30 lodges, hotels and resorts worldwide are already part of it and submit to an audit. Founder Costas Christ and his CEO explained how it all worked to me. Some questions are still open.
I just know: At our HITT on 27/28 June, we will delve significantly deeper into the world of sustainability, help refine strategies, and discuss them in terms of implementation. We presented the first impulse generators with great expertise last week already. The next will be introduced shortly. The current status of the programme and speakers can be found at www.hitt.world.
By the way, people keep asking me, why our Think Tank is held in English. Quite simply: Otherwise, we limit ourselves in the selection of speakers and guests. And: Sustainability, bundled in the three letters ESG, is an absolutely transnational topic and needs collaboration without borders for a humane future. See above.
Yours, Maria Pütz-Willems
editor-in-chief
Your opinion? maria[at]hospitalityInside.com
Dear Insiders,
War in Ukraine has meanwhile pushed corona into the background and tends to be driving the desire to travel. At least, that's how travel researchers see it in a 50-year retrospective: Tragedies far from home have never changed the basic travel behaviour - only the destination. And this war will only become relevant, the researchers continue, if it spills outside the borders of Ukraine...
This sounds cynical in view of the daily images of bombs and despair. But the figures from travel analysts are clear: Despite massive increases in energy prices as a result of the war, German desire to travel still remains unabated. They even accept the drastically increased hotel prices without so much as a grumble. And despite all the camping, glamping and serviced apartment booms, hotels remain the No. 1 accommodation, figures make clear. Fred Fettner has turned the dry figures of the travel analyses into an exciting and detailed trend report.
Meanwhile, Austrians are looking for new solutions for profitable tourism after the corona malaise. Hoteliers' equity has collapsed, so they can hardly invest in innovation. This is not the only reason why tourism professionals are now calling for a "scrapping premium" for around 60,000 dead beds on the market: This refers to hotels that have not been operating economically for a long time, but still hang around because of tax hurdles, dragging down rates as they do.
These are pithy, but very true words for markets that are no longer able to rid themselves of extra ballast. The Balearic Islands lead the way and are rigorously cleaning up: By law, they are forcing changes in the hotel and tourism industry over the next few years. The new rules include trivial things such as a requirement that hotel beds can be easily lifted in future, rules on the introduction of professional wellness hotels, and major strategies such as reining in resorts that have grown far too fast. But there is only one goal: Sustainability and quality improvement everywhere - until 2028! Rápido por favor!
Hyperdynamics in sustainability reigns everywhere, you might think. The British - and others - are now punishing greenwashing by law. And our Sustainability News shows what individual initiatives can set in motion. This and more in today's edition.
And the "more" today includes our own Think Tank, which will again take place physically in Berlin on June 27/28. It is designed to provide CEOs with orientation for their sustainability strategy. Today, we introduce you to the first four impulse generators - inspiring experts who are already willing to share their knowledge and discuss detailed questions off the record with you - in a small group: Ross Petar / Global Valuation Advisor of JLL, Anthony Williams and Thomas Kraubitz, two tourism, sustainability and climate specialists from global engineering firm Buro Happold, and Patrick Lüth, architect and partner of Norwegian architecture firm Snøhetta, who built the world's first hotel with a positive energy balance.
And what are these experts talking about specifically? About how a sustainable hotel adds value, how to set up new buildings and conversions for the benefit of all stakeholders, and the social function of architecture and design for the benefit of all guests. We will present more speakers and topics shortly.
You don't have to wait for the names of our sponsors for HITT 2022: We are pleased that the 5th edition of our Think Tank is once again meeting with much appreciation. Already confirmed are Accor as the main sponsor, Arabella Hospitality as part of the Schörghuber group of companies, the international project management company Drees & Sommer, Europe's leading investment fair Expo Real, the cross-segment recruitment company LHC, the energy company Uniper and the Hotelschool The Hague!
Full details on the current status of the programme, the expertise of the impulse providers and the sponsors can be found on our page 1 today and at www.hitt.world.
Yours, Maria Pütz-Willems
editor-in-chief
Your opinion? maria[at]hospitalityInside.com