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Sweet brands and markets
Dear Insider,
The small ones are the sweetest. This is the title of our article on the current flood of conversions and takeovers. The chains continue to grow as they take over boutique hotels and smaller groups. At the same time, they are softening their chain standards and delighting investors afresh. Susanne Stauss interviewed Accor, Hyatt and IHG. Marriott spoke plainly at the Hogan Lovells Hotel Day in Berlin last week and real estate specialist René Schappner comments on the brand development.
The global travel market is stabilising, with Europe as the driving force. Travellers are even spending more again, says a comprehensive report based on an analysis of 14 brands. The OTAs are also taking their slice of the cake though. Sarah Douag provides a summary.
The crisis has also made OYO hungry again. The Indian "copy" of Airbnb, still with founder Ritesh Agarwal at the helm, has suddenly re-emerged after four years of pandemic pain and has now acquired 320 Motel 6 hotels in the United States. By 2025, Ritesh wants to have tripled his profit. Once again he is aiming for an IPO. Let’s wait and see. In any case, our colleague Sarah is back on the OYO trail.