HI+

From 20 to 120: Ruby around the world

Founder & CEO Michael Struck on the current brand deal with IHG

Ruby_Lucy_London_Bar_1920_16-9_c Gregor Hofbauer

Lean Luxury is the core of the Ruby Hotels brand. / © Gregor Hofbauer

21.2.2025

On Tuesday this week, IHG announced the acquisition of the Ruby brand for a purchase price of €110.5 million (approx. $116 million). Ruby founder and CEO Michael Struck spent two years negotiating with IHG's top management: Its standards will remain the brand standard, IHG will take Ruby to Asia and the United States at a lower cost and higher RevPAR targets.

HI+ © hospitalityInside.com. Dieser Inhalt ist urheberrechtlich geschützt. Der Schutz der Inhalte ist ein wesentlicher Bestandteil unseres redaktionellen abonnement-basierten Geschäftsmodells. Jede Weiterverbreitung erfordert die vorherige schriftliche Zustimmung der HospitalityInside GmbH. Falls Sie Inhalte für eigene werbliche Zwecke nutzen möchten, fragen Sie bitte eine Lizenz an.

Verwandte Artikel

BREAKING NEWS: IHG acquires Ruby Hotels

18.2.2025

InterContinental Hotels Group PLC (IHG) has acquired from Ruby SARL the RubyTM brand and related intellectual property for initial purchase consideration of €110.5m (~$116m). This was reported by IHG at 8.30 a.m. (CET).

Ruby Hotels: With the Otto family to the USA

14.11.2019

Munich/Hamburg. Ruby Hotels gains a new, renowned shareholder: the family office of Alexander Otto, who is also CEO of the Europe-wide project developer ECE. Together, they intend to make the move into the US-American market.

The cross alliance

12.7.2018

Munich. Everything began in 2016. We now have Ruby Asia thanks to a joint venture between the young Lean Luxury group Ruby Hotels, based in Munich, and several Chinese partners spearheaded by Alex Zheng, founder of Plateno Hotels in China. Ruby-CEO Michael Struck has kept details to himself for a long while: "I wanted to be totally certain that the partnership really will work. The Ruby brand is sacred to me. But it was also clear that we will have to think bigger". In Shanghai, the first Ruby hotel in Asia is currently under construction. Struck has sought contractual guarantees that the Ruby DNA will not be diluted.

Soravia Capital moves deeper into hospitality

15.12.2016

Vienna. With the freshly established "Hospitality Development AG", Soravia Capital will move deeper into the field of hospitality next year. The capital arm of the Austria Soravia Group plans to intensify investment in classic and lifestyle hotels, though above all in serviced apartments and in other long-stay accommodation options as well as in residential property.

The win-win deal

19.4.2024

In a unique move to date, IHG Hotels & Resorts is set to double its presence in Germany in what appears to be a well-thought-out, multi-layered deal with Novum Hospitality. Novum is set to secure its economic future with a long-term exclusivity agreement for 108 hotels. Mario Maxeiner, Managing Director Northern Europe at IHG, and Novum CEO David Etmenan share the details with us in an exclusive interview.