As the rain joined the party on Day 2 of the HITT 2025 think tank in Brussels, the conversations took a sharp turn from concepts to concrete tools. The afternoon unfolded with intense discussions about what technology and artificial intelligence (AI) really mean for hospitality today, not in the distant future.

Buying a plot of land and building a hotel on it? That's no longer enough. Nature has priority. Stakeholders are demanding the revitalisation of biodiversity and the social integration of locals. Climate risks are rising, destinations struggling. Investors fight. The 8th HITT Think Tank showed the way to Regenerative Hospitality. Two days of intense debate in Brussels. 

Nature sounds the alarm. Green switches to red. How can biodiversity, infrastructure and tourism investment be reconciled? The HospitalityInside Think Tank (HITT) in Brussels will be looking for solutions on 26-27 May 2025. Many people are not yet aware of the topic itself, including investors and developers in the hospitality industry.

The event location in Brussels has long since been decided, now the title and programme of the 8th HospitalityInside Think Tank (HITT) on 26/27 May 2025 follow: "Nature's Appeal: Can Hospitality be regenerative? Risk, Resilience & Innovation." Here are the contents; the names of the experts will follow shortly. Registration is open! 

The images of disasters are no longer changing, but the message has changed: No longer clean up damage, but prevent damage! Proactively protecting nature - merging it with infrastructure and project planning for tourism and hospitality. This is exactly where the HITT Think Tank 2025 (26/27 May in Brussels) comes in - for and with investors, operators, financial experts, lawyers, ecologists, architects, planners... Join us!

This HospitalityInside Think Tank (HITT) in Brussels will be one of the most strategic ever: It shows new paths to the future, to "regenerative hospitality", to the environment and to the locals. Whether and where sustainable hotels are built is no longer decided by investors, but by urban planners and new infrastructures. In the hotel itself, the AI works with the employees and not against them. And clever IT applications reduce the gap between operator and investor. 

XR EXPERT

DIRECTOR OF HOTELS

ENTERPRISE ARCHITECT

CHIEF EXECUTIVE OFFICER

FOUNDER

HEAD OF PHYSICAL CLIMATE RISK ADVISORY

CHIEF COMMERCIAL OFFICER

CHIEF EXECUTIVE OFFICER EUROPE

CHIEF IMPACT LEADER

SENIOR VICE PRESIDENT, DIRECTOR OF SUSTAINABLE BUSINESS