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Hotels on Airbnb are growing fast

It's no longer a trial, becoming one of the platform's key growth bets

Airbnb Guest Favorites Brazil 2023_1920_16-9_c Airbnb

Brazil, India, and Japan. These are Airbnb’s new growth markets. The number of people booking through Airbnb for the first time rose by 10 percent. / © Airbnb

29.5.2026

Airbnb starts 2026 with its strongest quarterly numbers in years. But beneath the surface, something more important is happening. Hotels - the same industry that Airbnb spent 15 years disrupting, competing against, and telling travellers to avoid - are now the fastest-growing category on the platform.

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Autor

Sarah Douag

worked for a travel agency before she started writing for French media. From Cannes and Paris, she moved to lively Amsterdam, where she analyzes international hospitality trends and their backgrounds with razor-sharp precision.

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