How AI is used in the hotel industry
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How AI is used in the hotel industry

How AI is used in the hotel industry
Data analysis in European hotels is fragmented and poorly standardised. / © Getty Images, Unsplash

Transformative power, saviour and problem solver: this is how artificial intelligence is being touted, and not just in the hotel industry. But what does it look like in practice? A study sheds light on how hotels actually use various tools.

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