Premier Inn: "Force for Good" - more than green energy
Verwandte Artikel
60.000 rooms are feasible
To date, Premier Inn has invested over €1 billion in the German hotel market. The Whitbread subsidiary has embarked on a 20-year marathon: High scalability and high profit are the goal. Various ideas are constantly being tested out: room, breakfast, OTAs. The trigger is real estate. Mark Anderson, Managing Director Property & International of Whitbread PLC, was in chatty spirits.
UK up, Germany follows
Premier Inn H1: This is an impressive first half performance, comments Whitbread CEO Dominic Paul the results of the first-half 2023 for Premier Inn. In UK, the group maintained high levels of occupancy, in Germany, it's making good progress. "We remain on course to achieve our long-term ambition of 10-14% return on capital (ROC)."