Premier Inn: "Force for Good" - more than green energy

Premier Inn: "Force for Good" - more than green energy

Premier Inn: "Force for Good" - more than green energy
Like all other hotels of the hotel chain, the Premier Inn in Berlin-Wilmersdorf is to reduce its emissions to net zero. / © Andreas Rehkopp

The hotel group has ambitious goals: All emissions are to be reduced to net zero by 2050. But that's not all.

Verwandte Artikel

60.000 rooms are feasible

60.000 rooms are feasible

2.4.2025

To date, Premier Inn has invested over €1 billion in the German hotel market. The Whitbread subsidiary has embarked on a 20-year marathon: High scalability and high profit are the goal. Various ideas are constantly being tested out: room, breakfast, OTAs. The trigger is real estate. Mark Anderson, Managing Director Property & International of Whitbread PLC, was in chatty spirits. 

UK up, Germany follows

UK up, Germany follows

23.10.2023

Premier Inn H1: This is an impressive first half performance, comments Whitbread CEO Dominic Paul the results of the first-half 2023 for Premier Inn. In UK, the group maintained high levels of occupancy, in Germany, it's making good progress. "We remain on course to achieve our long-term ambition of 10-14% return on capital (ROC)."

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